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MISSISSAUGA, ON , Canada – Canada Dry Mott’s Inc., doing business as Keurig Dr Pepper Canada (“KDP Canada”), announced on Thursday September 11, 2025, it has entered into an exclusive agreement with Cove Drinks Inc., a Canadian beverage innovator, to lead the national sales, distribution and omni-marketing execution of Cove Soda®. This partnership brings to KDP Canada a fast-growing brand that is transforming the carbonated soft drink (CSD) category with zero sugar, probiotic sodas and designed to meet the wellness expectations of today’s consumers.
“This partnership represents a bold and strategic step forward in the evolution of our CSD portfolio,” said Jean Gagnon, Vice-President, Cold Beverages at KDP Canada. “Cove Soda is uniquely positioned at the intersection of taste and function, aligning perfectly with consumer demand for health-conscious refreshment. We’re proud to support a Canadian success story that complements our vision for a more diverse and modern beverage offering.”
Founded in Halifax, Nova Scotia, Cove Soda has experienced rapid growth across Canada and the U.S. since its 2023 launch. Its zero sugar sodas contain 1 billion CFUs of probiotics per can and have gained strong consumer traction through a flavour lineup that balances nostalgia with functionality. Flavours include Classic Cola, Orange Cream, Blue Razz, Ice Pop, and more.
“This is a defining milestone for Cove Soda,” said John MacLellan, CEO and Co-Founder of Cove Drinks Inc. “What started as a local idea in Nova Scotia has grown into a movement, proving that soda can evolve with consumer values. This partnership with KDP Canada gives us the reach and operational strength to bring Cove Soda to even more Canadians, while staying true to what makes our brand special.”
KDP Canada will activate its national commercial engine, leveraging strong retail partnerships, an expansive distribution network and best-in-class omni-marketing expertise to scale Cove Soda’s availability and accelerate its market penetration.
The transition of Cove Soda’s commercial operations to KDP Canada is set to be completed by the end of 2025. Additional terms of the agreement were not disclosed.
