Leading this new phase is Andrea Zocchi, who took over as CEO on 1 July after serving as CFO and COO from early 2024. He is now steering a turnaround plan backed by a capital injection of just under €100 million. Caffitaly’s two shareholder funds – Belgian holding company CNP (the majority investor) and Italy’s Alpha Group – have put in €37 million, persuading the creditor banks to convert half of their loans into financial participation instruments worth roughly €60 million.

On the eve of HostMilano 2025, Zocchi outlined the steps of the restructuring and the projects planned for the coming years.

€100 million plan to return Caffitaly to growth

“When we arrived at the start of 2024, the company was under severe pressure from its financial leverage,” Zocchi explains. “This was not an unusual situation for companies owned by private equity funds, which often end up with debt built on the assumption of steady growth. But when the business plans are not met, financial stress builds up and cash generation is not sufficient to service the debt.”

To overcome the crisis, Caffitaly made use of the “composizione negoziata della crisi,” a negotiated crisis-composition procedure under Italian law. This mechanism allowed the company to shield itself from creditors and create the conditions for a relaunch.

“After 18 months of work with top legal and financial advisors, the process was completed last September 12 with a total equity improvement of about €100 million. Today our debt is just over three and a half times EBITDA, which allows us to pursue the new industrial plan with confidence,” Zocchi adds.

Zocchi’s objective is clear: “To grow by 10% per year, lifting revenue from the current €130 million to over €200 million, and to raise EBITDA to at least 15% of sales. In doing so, he aims to create more than €30 million of value and make the company attractive to new investors”.

Proximity retail and customer experience

One of the pillars of the plan is strengthening the retail channel, which today comprises about 100 single-brand Caffitaly stores in Italy and more than 400 multi-brand outlets.

Zocchi explains: “We want to invest in existing stores, improving customer service and opening new local shops, both in major cities and provincial towns. The concept will be halfway between a luxury boutique and a multi-brand store: well-curated but accessible spaces designed to give the customer the full Caffitaly coffee experience, from selecting the finest green coffee beans in the field to the roasting process.”

Focus on OCS and new products

Another strategic lever is boosting the OCS and small HoReCa channels.

“Caffitaly was born for the domestic market, but today we also want to offer offices a closed system with quality machines and dedicated capsules,” Zocchi says. “Not only espresso coffee, but also instant coffee, cappuccino, ginseng coffee, tea, and herbal infusions – over 15 variants that set us apart from competitors.” Caffitaly is in many countries.

Caffitaly originally started in Gaggio Montano (Bologna) more than twenty years ago. But today, as Zocchi notes, the historic plant there produces fewer capsules than the Capriate facility in Bergamo, which is now the main site. “At Capriate we have a 55,000-square-meter facility – more than double the size of the original Gaggio site. Now on the production front, the company aims to increase capsule output by 150% by 2026 and machine output by 40%, thanks especially to the Capriate plant in Bergamo, which is now the main production site with 14 active lines.”

Sustainability and innovation of Caffitaly capsules

Caffitaly remains committed to its exclusive system of eight grams of roasted coffee per capsule, considered crucial for espresso quality.

“Despite the rise in green coffee prices, we have decided to maintain this standard, even at the cost of reducing our margins in the short term,” Zocchi affirms.

“For our capsules, sustainability remains a priority: today 98% of our plastic capsules are recyclable, and we have already developed a compostable version meeting industrial composting standards. However, the market is not always willing to absorb the extra cost.”

Looking ahead, Caffitaly is also evaluating aluminium solutions — a material that offers excellent recyclability and could be a preferred path for the mass market.

HostMilano and international partnerships

Caffitaly will have a prominent stand at HostMilano 2025, where it will introduce new professional coffee and milk machines developed in partnership with Costa Coffee. “The project is the result of work begun two years ago and involves three new coffee and milk machines destined for the British chain,” Zocchi says. “The first will be unveiled in September.”

As for opening single-brand Caffitaly cafés, Zocchi remains cautious: “For now we are concentrating on boutiques with tasting corners. The first Caffitaly café could arrive within the next 24 months, but we want to proceed step by step and invest judiciously.”

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A training proposal that aims to respond in an innovative way to the needs of professionals from the bar and gelato world who, for example, would like to tempt their customers with different proposals, such as Irish Coffee gelato.

The aim of the Carpigiani Gelato University course is to refine the art of combining two products that have always gone well together: coffee and ice cream.

The online training is structured in 8 hours over two days during which participants will be supervised by two expert lecturers in gelato and coffee making. On completion of the course, a certificate of attendance will be issued. In addition, it will be possible to access the recipe book so as to experiment with the combinations in one’s own point of sale.

Acquiring and updating one’s skills represents a new way forward for all those involved in the industry, which will take the gelato and café sector to a higher level through new business opportunities.

To register for the ‘Coffee & Ice Cream’ course, at a cost of 250 euro (305 euro VAT included) and for more information on the course programme and timetable simply click on the following link.

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At Rimini Expo Centre from 18th to 22nd January 2025, the 46th edition of the Italian Exhibition Group (IEG) event will spotlight five top supply chains: gelato, pastry and chocolate, coffee, bakery and, among the big new entries, pizza.

Five supply chains that represent five highly important economic sectors for the made-in-Italy foodservice industry.

Coffee at SIGEP World: Italian exports on the increase in 2023, the coffee machine sector is growing

About a thousand companies operate in the coffee sector in Italy, spread over the entire territory, with direct employment estimated at around 7,000 employees and an industry turnover in 2023 estimated at 5.2 billion euros, of which about 2.3 billion from export sales and 2.9 billion from domestic sales.

Roasted coffee was the fourth most exported Italian agri-food product with a turnover of 2.259 billion euros (+6.8% compared to 2022, a figure that confirms Italy as the world’s second largest exporter of this product), equal to 3.5% of agri-food exports, and a volume of over 285,000 tonnes, stable compared to 2022, and driven by a particularly positive fourth quarter that recorded growth in both value (+7.3%) and volume.

By contrast, domestic consumption stagnated at 327 million kg, down 6.85% compared to 2022 due to significant price increases.

Home consumption, supported by the retail and e-commerce channels, accounted for 71% of the total in terms of quantity, while out-of-home consumption, fuelled by the Ho.Re.Ca., Vending and OCS sectors, amounted to 29%.

In terms of value, out-of-home consumption is more significant due to higher average prices compared to retail.

2023 was a good year for the coffee machine sector, one of Italy’s industrial excellencies.

The year closed with a turnover of over 550 million euros, up 0.9% compared to 2022.

Exports, which account for more than 75% of our companies’ turnover and which increased by 2.5% to 415 million euros, were also positive.

(Sources: Consorzio Promozione Caffè / UCIMAC)

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Glass Design presents the complete collection of washbasins and bathroom accessories branded Tonino Lamborghini. An iconic and timeless collection, refined in its different declinations and cutting-edge in terms of originality of design and choice of materials. A combination of fascinating proposals that meet all different tastes, elevating the concept of absolute quality: every smallest detail is the result of research, style and high craftmanship.

Through the interpretation of the values of design quality, design aesthetics and luxury lifestyle inherent to the dna of the brand Tonino.

Lamborghini, Glass Design’s long-standing history in employing traditional and innovative materials has resulted in a unique collection where the different proposals vary not only in aesthetics but also in the type of materials used.

Among other things, the new collection aims to be part of the interior design, hospitality and real estate projects that Tonino Lamborghini is developing globally with the aim of promoting Made in Italy in the world and at the same time guaranteeing an increasingly immersive brand experience, the Tonino Lamborghini Total Living.

Available in seven iconic solutions, the Tonino Lamborghini collection introduces a new vision of the bathroom. An elegant and functional environment characterized by a sophisticated mood and by

details, such as the precise lines, the faceted and aerodynamic surfaces, the chromatic details and the mirrored elements, which recall the Heritage of the brand of the Charging Bull. In each of its configurations, the Tonino Lamborghini bathroom expresses the strength of a unique and unconventional design, the result of an entirely Made in Italy manufacturing.

Vision

Vision is a collection of countertop and freestanding washbasins, fashioned from Vetrofreddo, an innovative material composed of glass pigments and fine resins. Creativity has no limits thanks to this material’s main feature of versatility in adapting to any shape and the possibility to draw on a wide range of glossy and mat colours.

The washbasin inside, black coloured, comes with original grooves realized with a particular working process. The outside, smooth and material to the touch, is proposed in the brand- new Sahara Rose finish: elegant and alluring, finely matching with any wood essence and lacquered tone.

The Tonino Lamborghini brand logo, discreetly placed on the washbasin front, contributes to define a strong and recognizable personality in the luxury industry.
A cutting-edge technological detail is the new automatic drain with integrated overflow, which allows the automatic discharge of the water when a certain pre-established capacity is reached.

Vision Concept, countertop washbasin, and Vision Edition, freestanding version, are proposed with their matching mirrors, creating a truly emotional total look. The mirrors, by fulfilling their function of finely coordinated accessory, with their side LED-lighting system, enhance finishes and shapes.

The Vision collection is launched on the market with a strong and uncompromising style: a geometric composition where the matter develops in trapezoidal shapes creating taut and convergent surfaces.

Luxury and design merge into a collection with a striking and distinctive personality.
Measures: – VISION Concept mm 586x400xH170 – VISION Mirror mm 527x35xH900
– VISION Edition mm 586x400xH900 – VISION Mirror XL mm 660x37xH2000

Allure

The Allure collection branded Tonino Lamborghini is the essence of the most refined elegance where the main character is “Cristallo de’ Medici”.

Purest at 24% pb, the crystal is skillfully worked by master craftsmen according to the most ancient and noble glass arts. Mouth-blown and stone-ground, without employing neither machines nor technology, the crystal takes shape and transforms into a collection of fascinating and futuristic washbasins in their traditionally timeless identity.

The Allure countertop washbasins fashioned from pure “Cristallo de Medici” are characterized by external faceting, which create a captivating interplay of light and reflection, adding to the environment energy and absolute elegance.

The Allure washbasin, available in oval and round shape, are proposed in Gold, Silver, Bronze, Red, Green and Blue shades, equipped with the gold, black or chrome waste, branded Tonino Lamborghini.

The collection also includes sophisticated bathroom accessories such as the soap dispenser, the fragrance diffuser and the tissue box, fashioned from Cristallo de’ Medici® and finely coordinated to the washbasins colours range.

Allure represents a perfect combination of aesthetic beauty and quality craftsmanship, a harmonious fusion between art and contemporaneity.

Measures: – ALLURE round mm Ø435xH188 – ALLURE oval mm 560x380xH163

Iconico

Unconventional, captivating, one-of-a-kind. Iconico is a freestanding washbasin with an impressive presence and a strong character. Inspired by the Heritage of Tonino Lamborghini, Iconico stands out for its soft edges. Fashioned from VetroFreddo, features a bicolour structure with an inner black core and coloured external details.
The lighting system enhances the futuristic and technological design of this washbasin, giving to it a decisive and emotional look.

The coloured outer shells, available in Orange Mat, Acid Green Mat, Light Blue Mat, White at and Black Mat, allow various customization possibilities meeting every taste.

Measures: – ICONICO mm 522x478xH900

Moonshine

Moonshine is the Tonino Lamborghini bathroom collection that emphasizes aluminum as an identifying material. One of the most widespread materials in nature, very light, corrosion resistant and 100% recyclable.

The Moonshine countertop washbasins with its hemispherical shape, embody a sleek and modern aesthetic thanks to the choice of this material.

Minimalist, essential, intriguing, featuring a thickness of merely 2 mm which gives them a natural lightness while ensuring durability and solidity and no compromise on functionality.

Moonshine washbasins confirm themselves as the thinnest and lightest washbasins available on the market today. In their Blue, Grey, Rosa Sahara and Copper color variants, they become the focal point of a contemporary and highly distinctive bathroom, where the Tonino Lamborghini soul is evident from the innovation and aesthetics applied to this new collection.

Measures: MOONSHINE mm Ø 435xH220 Aluminum AL 20/10 UNI EN 2409 Certification

Marmofusion

Let yourself be carried away from the beauty and refinement of the Marmofusion collection by Tonino Lamborghini, which mix traditional materials with a highly contemporary design. Crystal and marble, expertly crafted, merge into an elegant and surprisingly contemporary combination where style and vision are made by details.

Marmofusion is a collection of countertop washbasins where the fumé crystal, featuring a handcrafted diamond- cut, is skillfully assembled on a round base in white, black, pink or red precious marble.

The result is a unique product of outstanding quality that conveys an aura of brightness and elegance. The Tonino Lamborghini- branded waste, together with the matching marble knobs, are thought for those who pay attention to details and want their bathrooms to be fascinating and captivating places.

Measures: – MARMOFUSION mm Ø 387XH125

Carbon Tech

Carbon Tech is the Tonino Lamborghini series outlined by the strong stylistic and technological signature linked to the dna of the Charging Bull. A cutting-edge collection of countertop washbasins made of Pert, a polymer with exceptional qualities that combines a low specific weight with high resistance.

The Carbon Tech washbasin boasts advanced details, such as the rectangular carbon finish grating which covers the internal surface of the basin, concealing the drain and providing a unique effect to the water flow.

Proposed in square and rectangular versions, they are available in white, black and gray finishes, which have always been synonymous with absolute class and elegance. The internal carbon finish plays a de-cisive role, allowing the light to create a synergy with the basin itself, showing the geometries in the purest and most essential way.

Measures: – CARBON TECH mm 400x400xH140
– CARBON TECH XL mm 610x400xH140

Loft

Loft is the collection of accessories designed to elegantly complete the bathroom branded Tonino Lamborghini.

A series of refined and functional objects fashioned from Vetrofreddo, an innovative material composed of glass pigments and resins, which contribute to customize and give an identify the style of a captivating environment, starting from the smallest details.

Loft accessories, such as soap dispensers, tumblers, towel holders, paper holders and robe hooks, are geometric and essential in their shapes and can be easily mounted on the wall.

The choice of the material Vetrofreddo, allows an extremely easy maintenance: they can be washed with any type of soap or neutral and non-abrasive liquid detergent and, in case of superficial scratches, they can be repaired with just a cloth, soaked in oil or cream.

The Loft series is a collection of very high-quality accessories, available in different finishes and customizable on request, which completes the environment by offering a combination of sophisticated modernity and functionality.

Measures: – LOFT Dispenser mm 72×92,5xH164 – LOFT Tumbler mm 72×92,5xH110

• LOFT Towel holder mm 338 – LOFT Paper holder mm 154
• LOFT Robe hook mm 50x58xH50

About Tonino Lamborghini Group

The Tonino Lamborghini company was founded in 1981 by Tonino Lamborghini, heir to the homonymous family. Today the company is based in the splendid Palazzo del Vignola, a Renaissance villa on the outskirts of Bologna, designed by the famous architect Jacopo Barozzi, known as ‘Il Vignola’.

Combining quality, design and entrepreneurial innovation, for over 40 years the Tonino Lamborghini brand has been committed to the ambitious mission of spreading the very essence of “Italian Living” around the world – a tradition rooted in the family history and which continues to constantly evolve to make Tonino Lamborghini a global symbol of elegance, distinction and prestige.

Luxury is not a concept that concerns only material wealth, but is rather a state of mind, a characteristic of the spirit, the courage to rethink everyday life to transform it into an extraordinary experience, fully enjoying the most authentic pleasure of life, through the excellence of craftsmanship and design.

Drawing inspiration from his family heritage, Comm. Lamborghini has therefore created a ‘lifestyle experience brand’ which today designs exclusive fashion accessories such as watches, glasses, leather goods but also furnishing accessories and luxury beverages. Furthermore, it adds value to specific real estate projects around the world, customizing them with its own brand, dressing suites and interiors with the unmistakable style characterized by the ‘Charging Bull’ on a red background symbol.

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This first love was the basis for the survey “Coffee & Giro d’Italia, two passions with a typically Italian flavour” commissioned by Faema (Gruppo Cimbali brand) and carried out by AstraRicerche on a sample of over 1000 people (18-65 years, resident in Italy) to mark Faema’s second year as official sponsor of the Giro d’Italia.

A 3-year partnership – launched in 2022 – which has stirred the passions of fans and today aims to provide a poppy and innovative snapshot of two passions (coffee and the Giro d’Italia) that embody the concept of this year’s partnership: #TheWayWeLove.

“Together with AstraRicerche we wanted to explore the common elements shared by the beverage and the most popular sporting competition in Italy – explained Enrico Bracesco, General Manager of Gruppo Cimbali –. It was interesting to discover the degree to which the values of the Giro are shared by coffee lovers and how both passions are associated with a sensory mix of pleasure, tradition, sharing and conviviality. The survey once again underlines Faema’s historic ties with the world of cycling and shines a light on the evolution of an innovative brand that is able to guarantee consumers a unique experience, just as the beloved race has been doing for over 100 years”.

“Faema has always been part of the extended Giro d’Italia family and since last year has been an official sponsor of the Corsa Rosa thanks to the multinational Gruppo Cimbali. Broadcast in over 200 countries worldwide, the Giro d’Italia is a major national and international event as well as a multimedia communication platform that is able to guarantee our partners extensive visibility. Faema has strong ties with the world of cycling and the Corsa Rosa thanks to the historic team which won the Giro in 1956 with Charly Gaul and in 1968 with Eddy Merckx, as well as the team competition in 1961, 1962 and 1968” commented Mauro Vegni, Director of the Giro d’Italia.

 Follow the Giro… and enjoy a nice coffee

The survey, a genuine “on the road” meeting of these two passions, looks at the different ways Italians follow the Giro d’Italia: by watching or listening to one or more live broadcasts (on television, online streams or by radio: 46.7%), or through updates on news or sports programmes on TV or online (31.5%) or on the radio (11.2%); almost one in six read about it in the newspapers (paper or online: 15.9%).

But the Giro d’Italia is also direct contact and excitement in the flesh: 17.8% of Italians have taken to the streets to watch the race unfold in person. Some watch it at home on their own (48.5%) but it is more common to do so with others (53.3% – the same for all generations) or follow it at the bar/pub (for 19.5% – particularly among Gen Z: 30%).

Meanwhile, coffee (or drinks that contain it, like cappuccino) is drunk by 83.1% of Italians multiple times a week and as many as 68.6% drink it every day. At home or out? For many people the answer to this question is “both” and all in all the figures are almost identical: 80.0% drink coffee at home (76.2% in their own home, 36.2% in other people’s homes), 74.4% out of the house (56.7% in cafés, 30.5% in the workplace or place of study, 24.3% at restaurants, 13.0% in bars/pubs).

The values of the Giro… and of coffee

Following the Giro d’Italia is certainly a pleasure for 39.9% of Italians, but it is also a passion and experience to share with others.  The Giro d’Italia is associated with a wide range of positive concepts and values: it is a race that brings all of Italy together (74.2%), it is the sharing of other people’s passion (69.0%), it is an absorbing topic of conversation (58.8%); but the Giro is also personal experience (childhood memories: 64.2%) and a family tradition (56.9%).

Coffee has much in common with the Giro d’Italia: first and foremost it is a pleasure (64.9%) and secondly – to maintain the stage race analogy – it is a moment of relaxation (52.3%) and one of the best ways of taking a break during the day (40.6%); it is also associated with sharing: an excuse to have a chat (27.2%) and a genuine experience to share with others (22.8%). And just as cyclists need energy, power and impetus, for Italians coffee is just the ticket when they need to concentrate or wake up a bit (34.2%).

The Giro and coffee as the “glue” that binds Italians

30.1% of interviewees associate the multiple stage race with socialising and sharing. Something that is also undeniably true about the bar: for 54.0% it is a place to meet up with friends and for 31.9% it was “Italy’s biggest social network prior to Facebook”. At the bar we meet new people (22.5%), listen to the opinions of people we don’t know (14.2%) and talk about current affairs (25.0%) but also sport (20.3%): it is at the bar that people come together to watch major sporting events like the football and the biggest stages of the Giro d’Italia (23.7%).

Success is a question of teamwork, in the Giro and at the bar

The Faema survey also makes it possible to draw interesting parallels between the roles that different people play in a successful team, both in the Giro d’Italia and at the bar.  According to the Italian people, during the cycling race four main figures are responsible for the success of a team: the sprinter (70.2%), who is seen as more important than even the climber (60.9%) and the captain (60.8%), who is just ahead – as is typical of the spirit of cycling – of the domestique (53.7%).

Meanwhile, to guarantee a good coffee at the bar you have to carefully choose the right blend (79.7%), but that’s not enough on its own. Teamwork is important here too: a lot depends on the machine used (44.8%) but the expertise of the barista and their ability to make the right quantity at the right speed (39.6%) is also very important. Last but not least is the quality of the water (31.7%).

And if baristas were a team taking part in the Giro d’Italia? According to the survey, bar workers could perform different roles: for 39.8% they are climbers that contend with peaks in customer demand, for 33.0% they are rouleurs who have the endurance to make lots of coffee – one after the next – without stopping, and for 27.2% they are sprinters, preparing beverages at speed.

 Learning more about Italy in the bar and during the Giro

One of the less obvious aspects of the Giro d’Italia is the “tourist guide” role it plays for Italians: for 43.5% the stage race is a chance to get to know areas and places of the country that they haven’t been to or would like to go back to. Bars also bring people together and help to promote Italy: one in four Italians (25.4%) agree that the bar “is a place to learn about local differences in Italy: if you go in a bar you can understand the ‘spirit’ of that town”; on the other hand, over half of interviewees assert that “the bar is part of being Italian, a place for taking breakfast, for taking a break, for meeting up with others” (53.0%).

And there is lots to say about coffee, ‘stage by stage’, town by town: only 9.4% of Italians believe that coffee is the same all over Italy; 52.6% believe that local habits and customs make the coffee experience different in every region, while 38.1% know that some regions have their own coffee specialities (for example Bicerin in Piedmont, caffè padovano, etc.).

 Faema at the Giro d’Italia 2023

The three espresso coffee machines most readily associated with Faema today will once again be in attendance at every stage: the iconic E61, the e71E and the Faemina – in a Limited Edition Giro d’Italia version – the espresso coffee machine designed for domestic use and small businesses.

In the villages and hospitality areas, all cycling and Faema lovers will therefore be able to enjoy an excellent coffee prepared with the brand’s various machines and challenge their friends to a game of darts, the classic bar sport that has recently become fashionable again. By playing and hitting the bull’s it is possible to help contribute to the support that Gruppo Cimbali provides every year to communities in developing countries via non-profit association World Bicycle Relief. The NPO specialises in comprehensive large-scale bicycle distribution programmes to help reduce poverty where even the basic forms of transport are missing.

In addition, thanks to the partnership with the Strava community, cycling fans will be able to participate to the challenge and on reaching the milestone of 120,000 km a donation will be made: so the more you pedal, the more you contribute to the cause.

Finally, on the Faema Instagram channel it is possible to follow the story of Giro d’Italia with the hashtag #FaemaOnTheRoad, which will offer a snapshot of Italy’s dual love of coffee and cycling through the Faema photos and the Manifesto video, which will collect the testimonies of people in some stages of the Giro, including the final one in Rome.

About Gruppo Cimbali

Gruppo Cimbali is one of the leading manufacturers of professional machines for making coffee and milk-based drinks, as well as coffee shop equipment. The Group, which includes the La Cimbali, Faema, Slayer and Casadio brands, operates through three production plants in Italy and one in the United States (in Seattle, where the machines are produced under the Slayer brand), employing a total of around 850 employees.

The Group’s commitment to promoting espresso culture and the local area led to the foundation of MUMAC (Coffee Machine Museum) in 2012, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines, located at the Gruppo Cimbali headquarters in Binasco. MUMAC is home to MUMAC Academy, Gruppo Cimbali’s coffee machine academy, a training, promotion and research centre.

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«It is an honour to be back at US Open in 2022 for the Tournament’s return in grand style after two very difficult years», said Davide Riboni, the Lavazza Group’s Business President for the Americas, «and we are thrilled that our partnership has been extended until 2025.

This celebration of sports, tradition and excellence is something we look forward to and cherish each year».

Lavazza ’s involvement in the US Open

“Throughout the grounds surrounding the 142nd edition of this American tournament, the fourth and final Grand Slam of the year, we offered tennis lovers a taste of Italian hospitality with a variety of Made in Italy specialities,” says Lavazza on its website.

“In addition to our finest espresso blends, four varieties of our new organic cold brew coffees were present at every court: Original Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk, to offer players and spectators alike a refreshing burst of energy and taste.”

“In further recognition of the importance of this event, we collaborated with another iconic Italian institution, Harry’s Table by Cipriani, to create a “breakfast of champions” menu including a range of coffee-tails prepared using our Cold Brew Coffees, paired with dishes cooked by the chefs of this famous brand inspired by Italian glamour of the 1950s.”

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Gruppo Cimbali and DKSH Thailand

As a global power brand of Gruppo Cimbali, Faema represents a deeply rooted heritage with an uncompromising focus on quality and design, making Faema the ideal partner for baristas who want to express their creativity and talent with fellow enthusiasts.

Being one of the leading “Made in Italy” ambassadors, Faema continues to anticipate market needs with innovative, superior quality products that reach far beyond just their machines.

DKSH, the leading Market Expansion Services in Asia, is the optimal partner for Faema’s desire to strengthen their presence in Thailand. DKSH Thailand is specialized in assisting companies that wish to grow and expand their business in new and existing markets, making them an excellent partner to enforce Faema’s presence in the reference sector.

Faema recognizes the importance of being present in Thailand’s market. Thanks to this partnership with DKSH, the renowned commercial coffee machine brand is looking forward to being able to enter the specialty coffee segment, joining the now present micro and local roasters.

Millie Chan, Regional Director Asia Pacific of the Gruppo Cimbali, stated: “We are excited to have DKSH as our partner and to benefit from their rich experience in the Thailand market and their in-depth expertise in the coffee industry. Our aim is to proactively expand sales to coffee chains as well as other suitable places in Thailand and to let Thai customers experience quality coffee made with our product.”

Following Millie Chan’s statement comes one from DKSH’s Oliver Hammel, Vice President, Business Unit Technology, Thailand, who commented: “We are very glad to cooperate with Faema, a company with innovative technology and elegant design. We will further strengthen the brand, increase sales, and maximize customer satisfaction throughout our great market coverage and after-sales services. We are fully committed to this partnership and will ensure Faema’s sustainable business growth in the Thailand market.”

Faema fully recognizes the importance of being represented in a worldly market like the one present in Thailand and Southeast Asia and is looking forward to this along with many more collaborations to come.

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Fluid – Specialty Coffee & Sharing

The specialty coffees from Le Piantagioni del Caffè are coffees that can be traced back to their estate of origin, which have obtained the highest scores during tastings carried out according to the SCA (Specialty Coffee Association) and CQI (Coffee Quality Institute) protocols.

Fluid is a place of inclusion and openness, designed to meet the aspiration of Le Piantagioni del Caffè and Idea Food & Beverage: to initiate curious people into the world of specialty coffees with a laid-back and friendly attitude, in order to contribute to the evolution of this segment in Italy also and to develop a more sustainable supply chain consisting of higher quality coffee.

An innovative design

At Fluid, radical and innovative choices have been made: an all-day sweet and savoury menu provides an excuse for spending time at Fluid at all times of the day, also to work and study, and the use of Modbar coffee machines by La Marzocco (incorporated into the counter that spans over 7 metres and reaches the street, without creating any visual barriers) allows customers to treat the counter as if they were at a diner.

In doing so, the barista is able to educate customers and tell them about the characteristics of the different coffees served, the flavours, the methods of production and the various brewing methods.

Five Mahlkönig E65S GBW coffee grinders, distributed by DM Italia, are located on the counter: one for every coffee available for espresso extraction, so as to create a tasting pathway that introduces the consumer to the great variety that exists on the coffee scene and allows the customer to choose a different coffee to savour each day.

Another Mahlkönig EK43S is dedicated to grinding coffee that is to be brewed in alternative ways: Chemex, V60, Aeropress and Batch Brew. These are all brewing methods that produce a beverage that is different from espresso, to be enjoyed slowly, so that the coffee can be experienced in a relaxed and attentive manner.

The Poursteady machine

They have made an innovative choice in the field of filter brews: a “Poursteady” machine, which is typically used to aid baristas in making Chemex or V60-brewed coffees, is positioned in the middle of the dining area to allow customers to brew the coffee on their own, thereby creating an original and extremely engaging experience.

Rawfish developed the original platform for the Fluid website, which is integrated with management software, via which customers can place an order directly from their table, from home or while they are walking, so they can pick up their order and avoid queues. The website also allows customers to chat with staff, check their consumption habits and take part in games and contests.

Skill Evolution has provided a 4-m² led wall panel that permits training content to be shared, as well as the details of orders that are ready and being prepared to be viewed. People are at the very centre of this project, even when it comes to the staff: in fact, before the inauguration, the baristas on the team embarked upon over two months of training.

The coffee shop has been designed to allow the team to use their skills when interacting with the customers, putting them at ease and educating them, rather than to carry out repetitive tasks, which are mostly automated here.

A good work/life balance for the employees

In a context in which it is becoming increasingly difficult to find people who are still interested and willing to work in the catering industry, in which often the personal needs of employees have often been overlooked, Fluid is instead aiming to strike a good work/life balance for its employees by creating sustainable rotation dynamics, doing away with split shifts, giving its staff two consecutive days off and establishing shifts with as fixed a cycle as possible, so as to allow the baristas to organise their time off and allow them to work with peace of mind.

As Prunella Meschini, Research and Development Manager at Le Piantagioni Caffè and President of Specialty People SRL, the company created by Le Piantagioni del Caffè and IDEA, said: “Inclusion is a crucial factor if you want to bring premium quality to as many cups as possible.”

“We’ve chosen to be disruptors in all our choices, and we strongly believe that the success of the project is based on the serenity of our team, who can then engage customers with passion and dedication and feel like this project is also their project.”

A scientific and human approach

Giuseppe Adelardi, Idea Food & Beverage CEO and Specialty People Director and Marketing Manager, adds: “A great dream is coming true: to deliver innovation in a humane, sustainable, and strategic way. Development can be done, and we’ve always felt obliged to do it scientifically.”

“Thanks to the crucial partnership with Le Piantagioni del Caffè, at Fluid we want to prove that through strategy we can put in place highly evolved projects and change the course of a market, and we want to do this by innovating and starting with innovation in the relationship between employer and employee.”

The values of Fluid

“Embarking on this journey together was a natural choice,” explains Iacopo Bargoni, CEO of Le Piantagioni del Caffè and Specialty People SRL, “We are united by our values, before skills.”

“We believe in the ecosystem and that is why we have chosen the best partners to make this project a reality: La Marzocco, DM Italia and Mahlkönig for the coffee grinding and brewing equipment, Margstudio for the design and development of the concept and all the bespoke details, AFA Arredamenti for the creation of the space, and Poursteady for filter extraction.”

“We think that we can chart a new course with a fundamental shift in perspective: not by thinking about what we need, but what the customers we want to attract need, namely those who don’t yet have the tools to drink speciality coffee. Here at Fluid, being a beginner is not a disadvantage. Curiosity is the only thing you need.”

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“These events are great opportunities to present our technology to professionals working in the specialty coffee industry, with people seeking the best solutions to both meet the expectations of their customers and to raise the quality of their work,” says Alessandro Garbin, CEO and Owner of IMF since 2010, with a of three-generation long history in green coffee business and great experience in the sale of coffee roasting machines and equipment.

Innovative roasting and green coffee knowledge

“Roasting represents the heart of coffee processing and it is extremely important as it determines the final outcome and quality of the product” continues Garbin. “In my opinion, the perfect roast must be sweet and delicate, without temperature peaks in transferring heat to the grain and through precise air flow control, in order to minimize thermal fluctuations inside the drum, evenly heating every single bean to allow a gradual and homogeneous transfer, exalting and releasing the taste and fragrances characterizing each individual coffee quality”.

Low emissions and total roasting control

What sets IMF apart from competitors lies in the virtuous and sustainable approach to the environment: the integrated afterburner ensures extremely low emission levels, without having to install expensive post-combustion system such as catalyzers or additional afterburners.

All roasters, with capacity ranging from 6 to 480 kg/cycle, come with cyclone, smoke cleaning system with recirculation, destoner and coffee loader integrated in a compact space.

Moreover, IMF has recently patented the exclusive Vortex system, allowing hot and cool air mixing for better controlling the roasting phase:

“This feature – explains Garbin – allows you to mix the hot air with which you roast coffee to air at room temperature effectively and evenly to cook coffee in a sweet and accurate way”.

Equipped with brand new roasting software, IMF roasters can roast tons of coffee with great repeatability and reliability of selected roasting profiles. It is possible to constantly control every step of the process, from green coffee loading to roasting, cooling and destoning until roasted coffee storage, loading and packaging.

Moreover, through the remote assistance control service is possible to remotely run diagnosis of machines and plants.

Visit the IMF booth #1250 to get to know the advantages of becoming an IMF Roaster

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Accademia acts to create awareness on coffee as a whole – from its botany and origins to its extraction and consumption.

Through the exhibit as well as the laboratories, Accademia sheds light on the less-known aspects of the coffee world, offering alternatively basic notions and detailed analyses of the various themes related to coffee and espresso machine technology.

Another important objective for Accademia connects to the investment in research and high-level education. That’s why Accademia is partnering with Florence and Rome universities to develop research and master programs.

“Accademia is an innovation and research center” Stated La Marzocco’s CEO Guido Bernardinelli, “But it’s also a way to give thanks to the territory.

La Marzocco was born in Florence, and it’s here that we keep producing our espresso machines.

With Accademia, we invested 6 millions on the territory. With this investment, and with Accademia becoming a destination, we plan on bringing more value onto the territory.”

“I am extremely glad that a place like Accademia was founded in our city” said Anna Ravoni, Mayor of Fiesole.

“A long and important history. Accademia is a reference for the coffee world, and coffee needs to be enhanced and promoted, as much as wine and oil. I am sure that Accademia will play a huge role for the territory, as well as for tourism and school education. Moreover, Accademia will take an active part in the Fiesole biological district.”

“Accademia is an example of excellence for research and culture” stated Federico Ignesti, Mayor of Scarperia and San Piero. “It testifies La Marzocco’s commitment to the territory, its will to invest, grow and create employment in the area.”

Accademia del Caffè Espresso Via Bolognese 68, 50014 Pian di San Bartolo, Fiesole (Florence), Italy +39 055 8491999
info@accademiaespresso.com
www.accademiaespresso.com

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