Javvy Coffee’s Protein Coffee delivers more than just great taste. By combining high-quality coffee concentrate with functional protein, the brand offers a beverage that provides both energy and recovery benefits – perfect for active lifestyles or busy mornings.

“Our mission has always been to make coffee that tastes indulgent but is made with better-for-you ingredients,” said co-founder Brandon Monaghan. “Our flavors give people choice, and we’re excited to continue expanding the lineup to keep things fresh and exciting.”

Better Ingredients, Better Coffee

What sets Javvy Coffee apart is the simplicity and quality of its ingredients. Each Protein Coffee product contains:

• Premium Coffee Concentrate – brewed from high-quality beans for bold flavor.
• Functional Protein – supports energy, satiety, and post-workout recovery.
• Naturally Derived Flavors – indulgent taste without artificial sweeteners, stevia, or added sugar.
• The combination creates a smooth, rich coffee experience. Mix it with milk, water, or plant-based alternatives to enjoy a cup that fits your taste and lifestyle.

More Flavors on the Horizon

Javvy Coffee isn’t stopping with its current lineup. The brand has plans to release additional Protein Coffee flavors in the coming months, continuing its commitment to innovation and variety. By expanding its flavor portfolio, Javvy aims to provide even more options for customers seeking better-for-you coffee that’s convenient, functional, and delicious.

The Bottom Line

Javvy Coffee’s Protein Coffee products combine premium coffee, functional protein, and naturally derived flavors to create a better-for-you option for coffee lovers everywhere. With a wide selection of current flavors and exciting new releases on the way, the brand continues to give consumers choice, customization, and the satisfaction of a coffee that fits their lifestyle.

“We want people to enjoy their coffee without compromise,” said co-founder Justin Kemperman. “With our Protein Coffee, you get the flavor you love, the energy you need, and the confidence that comes from better-for-you ingredients.”

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Purpose and background of the development

After the seeds—used as raw material for coffee beans—are extracted, large quantities of coffee cherry pulp and peel are generated at production sites around the world, much of which is discarded. These parts contain high levels of compounds such as caffeine and polyphenols, raising concerns about their impact on ecosystems and environmental burdens such as water and soil pollution. While some regions have begun initiatives such as composting or using the dried skins as food ingredients*2, many regions continue to dispose them due to technical, economic, and regulatory challenges.

In addition, global issues persist regarding the unstable income of coffee farms, stemming from factors such as fluctuating coffee prices and low productivity due to underdeveloped agricultural infrastructure. In Colombia in particular, an environmental tax is imposed on the disposal of coffee cherries, increasing the economic burden on farms.

Against this backdrop, the Kirin Beverage Technology Research Center (now the Beverage Future Research Center) has been studying the effective use of coffee cherries since 2018.

Development details and achievements

By applying Kirin’s proprietary wine aroma enhancement technology originally developed for wine, a new ingredient was created by fermenting juice extracted and concentrated from coffee cherries using lactic acid bacteria and yeast. This fermented material was found to enhance various sensory qualities—such as warmth, fermentation character, alcoholic impression, fruity notes, and richness—across a range of alcoholic and non-alcoholic beverages.

Adoption for “Kirin Tokusei” brand

Based on preference survey results*3 using RTD*4 products, improvements in overall preference—such as ‘satisfaction’ and “premium quality”—were confirmed, suggesting potential to enhance drinking satisfaction. Consequently, we began adopting this ingredient for the RTD “Kirin Tokusei” brand. It is used in “Kirin Tokusei Melon Soda Sour (Limited Time Offer)” released in May 2025 and “Kirin Tokusei Mikan Cider Sour (Limited Time Offer)*5” scheduled for release on Tuesday, November 25.

Implications from a preference survey using non-alcoholic beverages*6

A survey using non-alcoholic beverages containing this ingredient confirmed “enhanced mouthfeel” and “improved flavor,” suggesting the potential to increase drinking satisfaction for non-alcoholic and low-alcohol beverages.

Future Developments

By utilizing coffee cherries—currently discarded—as a valuable ingredient and expanding their use, we aim to contribute to the sustainability of coffee farms through improved income, as well as to reduce environmental impact by cutting waste.

Given that this material’s characteristics—such as “enhanced mouthfeel” and “improved flavor”—have been shown to increase drinking satisfaction in non-alcoholic and low-alcohol beverages, we will explore its adoption in non-alcoholic and low-alcohol products as an effective approach to solving alcohol-related social issues.

About Kirin Holdings

Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.

1 Coffee cherries are the red fruits of the coffee plant, and their seeds are used as the raw material for coffee.
2 Examples include “Cascara” tea made from dried coffee cherry skins.
3 Company survey conducted in June 2024 among men and women aged 35-59 (n=90)
4 Abbreviation for Ready to Drink. Alcoholic beverages that can be drunk immediately after opening.
5 New release from “Kirin Tokusei”—which delivers “premium flavor crafted with care”—“Kirin Tokusei Mikan Cider Sour (Limited Time)”! (Only Japanese)
6 Survey conducted in May 2023 among men and women aged 30-59 who desire authentic taste in non-alcoholic beverages (n=51)

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The clip, posted to Motegi’s official social-media account, drew over 4 million views, 60,000 shares, and 15,000 comments within 48 hours, softening his characteristically firm public image. In a follow-up interview, Motegi said, “I didn’t expect the video introducing the coffee to be viewed more than four million times.”

Founded in Korea and the US, Imunika created a disruptive innovation in coffee, representing a new wave of Wellness Specialty Coffee that blends Korea’s fermentation technique with Seattle’s specialty roasting profile. Through its patented bio-fermentation process, medicinal mushrooms are integrated with coffee beans, producing a smoother, lower-caffeine cup that supports immune health, gut balance, and mental clarity — what the company calls “Mushroom Coffee 2.0.”

“It was a completely serendipitous moment for us,” said Jinhu Park, Imunika’s Founder and CEO. “Imunika represents Korea’s wellness culture — each cup is meant as an investment in oneself, not a mere act of consumption. At APEC, it was humbling to see how naturally that idea resonated among the world’s leaders.”

The company’s story is rooted in a personal journey. Park, a Cornell-educated entrepreneur, began developing Imunika’s mushroom fermentation technique with his family after losing his younger brother to cancer in 2020 — turning that tragic experience into a mission to redefine the world’s most beloved beverage, coffee.

What began as a search for healing became a cup now connecting Korea, Japan, and the United States — proof that shared taste can sometimes achieve what diplomacy aims for.

About Imunika

Imunika is a premium wellness brand rooted in Korea’s fermentation heritage. Through a patented four-week bio-fermentation process and a proprietary seven-mushroom complex, Imunika crafts low-caffeine, immune-supporting whole-bean coffee made for decision makers and intention seekers

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The subscription service features the company’s full line of specialty coffee and tea products, including their signature robust flavors like mocha, French vanilla, caramel, mushroom, pecan pie, and Dubai chocolate. According to the company, this new service addresses growing consumer demand for both convenience and health-conscious beverage options.

Representatives from Javas Gusto! note that the subscription model was developed in response to customer feedback seeking a more convenient way to maintain their healthy coffee routines. The service allows customers to customize their monthly deliveries from an extensive selection of flavors, including seasonal offerings such as pumpkin spice and smores.

“The combination of antioxidant benefits with our robust flavor profiles has resonated strongly with health-conscious coffee enthusiasts,” company representatives state. “Our new subscription service makes it even easier for customers to maintain their healthy lifestyle while enjoying premium coffee.”

The monthly delivery program launches with an introductory offer for a limited time, making it an ideal gift option for coffee and tea lovers. Subscribers can choose from the company’s extensive flavor collection, which includes popular varieties such as mocha, French vanilla, caramel, pumpkin spice, hazelnut, Dubai chocolate and mint, among others.

As part of their commitment to health-conscious consumers, Javas Gusto! continues to focus on developing new robust flavors while maintaining their signature antioxidant-rich formula that has made them a favorite among health-aware coffee drinkers and busy professionals.

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The Japanese food giant Ajinomoto’s conscious brand Atlr.72 proposes a new food lifestyle that contributes to a better future for people and the planet through food, responding to consumers’ growing demand for healthy and sustainable products.

This October, Atlr.72 is expanding with GRe:en Drop Coffee, a rich, dairy-free ice latte that combines delicious, deep flavour with sustainable ingredients. GRe:en Drop Coffee combines regular coffee with bean less coffee produced from broken rice and chickpeas (blending ratio: coffee 70%, bean less coffee 30%), reducing the environmental impact of coffee (for ¼ reduction in CO2 emissions) without compromising its deliciousness.

The dairy-free ice latte is made with oat drink and Solein, which gives the coffee rich creaminess and deep, round flavour. GRe:en Drop Coffee is available in Singapore for a limited edition one-week preview starting from October 27.

“Solar Foods and Ajinomoto started a strategic product development partnership already in 2023, and we are very excited to support them when they innovate products to consumers, answering the demand for healthier and more environmentally friendly products. The Atlr.72 products showcase Solein’s versatility from replacing dairy or egg yolk to being a nutritious protein ingredient. Solein brings superior nutritional values, taste, and functionality, with minimal environmental impact”, says Juan Benitez Garcia, Chief Sales Officer of Solar Foods.

Having previously developed sweet products, the brand is now expanding to beverages. Ajinomoto plans to expand Atlr.72 further into daily meals and other food categories, aiming to provide a food experience that allows people to enjoy eating while contributing to a better future for the environment around the world.

The first limited-edition products of Atlr.72, Flowering Mooncakes and Ice Cream Sandwiches, both powered by Solein, were launched in September 2024. Earlier this year, Ajinomoto launched the Atlr.72 Flowering Ice Cream, which has received great feedback from customers. The ice cream is available in Singapore in three flavours, all powered by Solein. Ajinomoto’s Solein-powered products were also available in the summer during the World Aquatics Championships – Singapore 2025.

Solein cream combines rich consistency with a protein boost

Extremely versatile, Solein can replace traditional proteins in virtually any food. It excels as a protein ingredient in health & performance nutrition products like protein shakes, drinks and snacks, but it can also be used to replace egg yolk and dairy. Mixed with vegetable oil and water – the same elements as in traditional cream – Solein turns into Solein cream, a very versatile application which can be used just like regular cream in cooking and baking and in products ranging from smoothies and ice cream to coffees. Solein cream brings rich and creamy consistency and flavour, adding a protein boost at the same time.

“The demand for non-dairy coffee creamers has increased significantly. Solein cream brings rich, indulgent consistency and deep, round flavour for coffee, adding a protein boost at the same time. We are thrilled that consumers in Singapore will get to taste GRe:en Drop Coffee and see how Solein can transform their coffee experience”, Benitez-Garcia says.

What is Solein?

Solein is an all-purpose protein grown with the air we breathe: The unique bioprocess takes a single microbe, one of the billion different ones found in nature, and grows it by fermenting it using air and electricity. Solein is a nutritionally rich and versatile ingredient which can replace protein virtually in any food. Solein can also be used as a fortifier to complement the nutritional profile of various foods: it can be a source of iron, fibre and B vitamins, and it can also bring different techno-functionalities into food products. Learn more at www.solein.com.

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The beverage pairs upcycled coffee fruit, a natural source of clean caffeine and antioxidants, with L-theanine, an amino acid found in green tea leaves that helps the body more evenly absorb caffeine for smoother, sustained energy. The result is sharper focus, a calm but alert state, and the ability to power through the day without overstimulation or sudden crashes.

“AUTOFOCUS was inspired by a life-changing yoga certification trip to Bali with my daughter, where we discovered a drink made from coffee fruit,” said Trisha Ashworth, founder of Productive Health Co., bestselling author and seasoned entrepreneur.

“I was struck by how it gave me clear, steady energy and sharper focus without the crash or jitters. It became something I looked forward to every day; it was a way to stay present, engaged, and re-energized. When I came home, I wanted to create something that provided the same balance of refreshment and mental clarity into people’s everyday lives.”

AUTOFOCUS is crafted with six clean ingredients, no artificial sweeteners, additives or fillers:

• Coffee fruit: An often discarded superfruit, rich in antioxidants and polyphenols, clinically shown to increase Brain-Derived Neurotrophic Factor, a “brain booster” protein that supports memory, focus and mental clarity
• L-theanine: Works in synergy with caffeine to improve focus and reduce anxiety without overstimulation
• Black currant: Packed with vitamin C to support immune health, reduce inflammation and aid recovery
• Stevia: A natural plant-based sweetener
• Citric acid: For crisp, refreshing flavor
• Water: Natural hydration

AUTOFOCUS is available in four formats to fit every lifestyle. Coming January 2026.

All products are Gluten-Free, Vegan, Non-GMO and Zero Sugar Added.

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The Laird Superfood Instant Latte line offers all-in-one powder-to-latte mixes for a convenient coffee shop like experience in seconds; simply add hot water to enjoy.

The Maple Instant Latte combines real maple sugar, premium coffee, coconut creamer, and energy benefits from the brand’s Performance Mushroom Blend, which includes lion’s mane, cordyceps, chaga, and maitake mushrooms.

The latte also contains Aquamin, a blend made from red marine algae that includes bioavailable calcium, magnesium, and over 70 other trace minerals.

“We’re thrilled to expand our Instant Latte line-up with a new delicious maple flavor. We’ve captured the seasonal spirit with the whole-food ingredients and functional benefits Laird Superfood is known for,” said Vieth.

“By providing coffee lovers with another delicious and functional fall offering, we continue to offer more flavors of our authentic better-for-you beverages.”

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Each serving contains 12 grams of high-quality whey protein, a nutritious blend of fast-digesting whey isolate and slower-digesting whey concentrate to support muscle protein synthesis over time and give you a boost of energy, providing 24 percent of the recommended daily value.

Made with clean coffee rigorously tested for toxins, it delivers a bold, smooth taste without compromise and stays true to Bulletproof’s coffee-first approach.

And with twice the caffeine of a typical 8oz cup, it provides lasting energy you can feel. No coffee maker required — simply mix with cold milk or water for a convenient iced coffee experience that fuels both body and mind.

“At Bulletproof, we’re focused on creating clean, functional coffee that works as hard as you do,” said Andy van Ark, Chief Commercial Officer of Bulletproof. “High Protein Iced Coffee brings together two of today’s most in-demand trends: protein and iced coffee, in a way that’s simple, great-tasting, and built to support your day from the first sip.”

Bulletproof’s High Protein Iced Coffee arrives at a time when both protein consumption and iced coffee are driving beverage trends, particularly among younger consumers seeking functional, great-tasting options that fit into their fast-paced lives. This launch highlights Bulletproof’s continued commitment to delivering innovative, science-backed products designed to help consumers perform at their best.

The 14oz pouches ($33.99) launch today on Bulletproof.com and Amazon, with distribution at Sprouts and HEB planned for October and November, with further retail expansion planned for later this year and throughout 2026.

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Born out of a personal journey through post-COVID brain fog and extreme caffeine sensitivity, Vital Pour was created to offer something missing in the modern supplement space: a natural, sustainable way to support daily mental function and full-body balance.

“I needed something that didn’t wreck my sleep or leave me feeling wired and tired,” says Trevor McAmis, Founder of Vital Pour. “Vital Pour is my solution—a way to restore clarity without giving up the comfort of a morning ritual. And the gummies are my secret weapon for midday balance without more stimulants.”

Clarity Brew is a premium Arabica coffee blended with Lion’s Mane and Chaga, mushrooms traditionally used to support cognitive clarity and resilience. This smooth, adaptogenic brew is designed for “mindful, consistent use— ideal for entrepreneurs, parents, and creatives who want clarity without caffeine crashes.”

Mushroom Extract Complex Gummies deliver a daily boost with a powerful blend of 10+ mushrooms sourced from the fruiting body. Each gummy contains 250 mg of 10:1 mushroom extracts including:

• Reishi – known for its calming and immune-supportive properties
• Cordyceps – associated with natural energy and stamina
• Turkey Tail, Maitake, Shiitake, Chaga, and more

These gummies are naturally flavored and enjoyable, making it easy to turn mushroom supplementation into a daily habit.

Science Snapshot

Functional mushrooms like Lion’s Mane and Reishi have gained popularity in recent years thanks to growing consumer interest and scientific exploration.

• Lion’s Mane (Hericium erinaceus) has been studied for its potential to support neurogenesis and cognitive function (Journal of Restorative Medicine, 2020).
• Reishi (Ganoderma lucidum) has long been used in Eastern wellness traditions for its adaptogenic and immune-supportive roles.

The global functional mushroom market was valued at $27.4 billion in 2023, with projections reaching over $63 billion by 2030 as consumers seek more natural solutions for energy, focus, and resilience.

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“We didn’t invent coffee or protein-but we put them together because people needed something better,” said Brandon Monaghan, co-founder of Javvy Coffee. “People are tired of crashing after sugary drinks. They want energy that lasts-and something that actually helps their body.”

Javvy Coffee, founded in 2020, has become one of the leading voices in the better-for-you coffee space by offering Protein Coffee made with real ingredients, no added sugar, and no fillers. Their message is clear: it’s time to expect more from your morning brew.

Why Protein Coffee Matters Now

The shift toward functional drinks is real. According to Market Research Future, the global protein drink market is projected to reach $26 billion by 2028, with consumers choosing beverages that offer more than hydration.

In the UK, a 2023 Mintel report found that:

• 48% of Gen Z regularly skip breakfast during the week
• 64% of Millennials prefer drinks with added benefits, like energy or protein
• 1 in 4 consumers want beverages that can replace a meal

Protein Coffee fits that demand. It gives people the boost of caffeine and the nutrition of protein in one convenient drink-ideal for busy mornings, gym days, and mid-afternoon slumps.

“Before we launched, I was hitting the gym early and crashing by lunch,” said Justin Kemperman, co-founder of Javvy. “Coffee alone wasn’t cutting it. Protein helped balance everything-and once we made it taste good, we couldn’t stop drinking it.”

It’s not just for gym rats

Javvy Coffee’s mission is to show that Protein Coffee isn’t just for athletes. It’s for:

• Parents with no time for breakfast
• Students pulling long study sessions
• Office workers trying to avoid sugary lattes
• Anyone looking for a smarter swap in their daily routine

“I started using our Protein Coffee as breakfast because it saved time and actually helped me focus,” said a Javvy customer in a recent user survey. “It wasn’t just tasty-it made sense.”

Javvy Coffee isn’t just promoting their product-they’re promoting better habits. The brand urges consumers to take control of what they drink by learning what makes Protein Coffee work.

Look for:

• 10g+ of protein
• Low or no added sugar (under 5g is ideal)
• Short ingredient lists
• A caffeine range of 80-150mg (about the same as a cup of coffee)

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