In November, the CEPEA/ESALQ Index for the Arabica coffee type 6, delivered to São Paulo city, averaged BRL 2,245.16 per 60-kg bag, only 0.5% above that in October. Over the month, the Index oscillated between BRL 2,100 and BRL 2,300 per 60-kg bag, similar to the range observed in October.

For robusta, the CEPEA/ESALQ Index for the type 6, screen 13, Espírito Santo, averaged BRL 1,384.46 per 60-kg bag in November, up 1% from October. Minimum and maximum quotations were BRL 1,300 and BRL 1,400 per 60-kg bag, also close to those of the previous month.

In the first half of November, the Brazilian sector welcomed the removal of the 10% tariff applied in April to coffee imports into the United States, while monitoring the possible elimination of the additional 40% tariff. That tariff had reduced the competitiveness of Brazilian coffee in the U.S. market, historically the top destination for the national product.

The removal of the additional tariff on Nov. 20 brought optimism to the sector, which now expects higher shipments to the U.S. in December and, at least during the first six months of the season, export volumes similar to those sent to Germany.

Regarding weather, in Vietnam, heavy rains, floods, and typhoons have interrupted crop activities and may reduce yields. In Brazil, rainfall has been better than in recent seasons, and temperatures remain milder in most producing areas.

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The Robusta production forecast has been lowered by USDA to 29.6 million bags, up 5.7% (1.6 million) from last year. Meanwhile, the estimate for the Arabica harvest has been revised slightly upwards to 1.2 million bags, compared to 1 million bags in MY2024/25.

Higher coffee prices have encouraged farmers to increase investments in coffee farming, including fertilizer use, says the report.

Favourable weather conditions, characterized by abundant rainfall, have supported coffee cultivation and are expected to drive higher yields. Some experts predict coffee production will increase by up to 10% in MY 2025/26.

Additionally, the Plant Production and Protection Department (PPPD) reports reduced damage from pests and diseases, such as mealybugs, branch dieback, and rust disease, compared to the previous year. Although mosquito bug damage has slightly increased, the overall impact of pests and diseases on coffee cultivation has declined.

Unfortunately, Typhoons Kalmaegi and extreme heavy rains during the harvest stage damaged coffee yields in some production areas, particularly in the Highland Central region.

Total coffee area was 732,000 hectares with total harvested area at 677,000 hectares in 2024 according to Vietnam’s National Statistics Office (NSO). PPPD estimates total coffee area in 2025 will be 730,000 hectares, and projects that coffee area will increase slightly to 731,000 hectares in 2026.

Total planting area in the Central Highland, the main coffee producing region, reached 676,500 hectares in 2025, with an expected production of 1.9 million tons (MT). So far only 74,500 hectares have been replanted/renewed in this region under the Coffee Replanting Program out of a planned 91,000 hectares.

The Replanting Program set a target of replanting 200,000 hectares of coffee between 2014-2025, one-third of the coffee area in this region. The Replanting Program is one of the Government’s primary policies for providing credit and technology to farmers to replace old low yield coffee trees with new varieties.

Exports are expected to reach 27.3 million bags, up from 25.2 million in 2024/25, according to the report from USDA. Green coffee shipments are forecast to grow to 24 million bags, up from 22.35 million in the previous year. Sales of soluble coffee are expected to reach 2.6 million bags (compared to 2.35 million in 2024/25), while sales of roasted coffee are expected to reach 700,000 bags (compared to 500,000).

On May 22, 2025, Vietnam was categorized as a “low risk” country under the European Union Deforestation Regulation (EUDR). This designation allows coffee exported from Vietnam to the European Union (EU) to undergo a simplified due diligence process, with a compliance inspection rate of one percent.

Germany remained the largest importer in MY 2024/25, importing approximately 3.2 million bags of Vietnam coffee (+6%). Germany is followed by Italy, Spain, Japan and the United States. While exports to Germany grew, other major importers reduced purchases. Exports to Japan fell 20% compared to the previous marketing year.

Vietnam exported approximately 1.5 million bags to the United State in MY 2024/25, down 3% from MY 2023/24. On November 14, 2025, The United States announced a reduction in tariffs on coffee and certain other agricultural products. This may support increased imports in coffee from Vietnam in MY2025/26.

Exports to Mexico, Algeria and Netherland recorded the highest growth rate, increasing 1,244%, 66%, and 29% respectively. In contrast, exports to Asia countries declined significantly, with exports to Indonesia dropping 56%, Philippines 37%, Thailand 27%, and Chian 15%.

Domestic consumption is expected to grow to 4.9 million bags. Vietnam’s domestic coffee market is experiencing significant growth, driven by a burgeoning cafe culture, rising incomes, and a young, urban population eager for new coffee experiences. While exports remain the industry’s primary focus, the local market is growing in importance.

Annual per capita coffee consumption is growing rapidly and is projected to reach 3 kilograms this year. Busy lifestyles and longer working hours are boosting demand for instant coffee. According to Knowledge Sourcing Intelligence report, Vietnam’s instant coffee market is projected to grow at a compound annual growth rate (CAGR) of 12%, totaling $731 million by 2028.

Domestic coffee consumption in 2025 was supported by the growing local demand and an increase in international visitors, concludes USDA.

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For decades, Vietnam’s coffee has fueled the world’s caffeine habits but rarely received the credit it deserves. That perception is beginning to change. A new generation of Vietnamese growers and roasters is transforming the country’s image from bulk exporter to origin of excellence, and the world is taking notice.

Among the recent achievements, Lacàph Phin Blend earned two stars at the Great Taste Awards, making it the first Vietnamese coffee to reach this level in the competition’s history. Meanwhile, BOLD84’s canned Milk Coffee and Black Coffee earned recognition at the World Taste Award for delivering “natural all-day energy” while preserving authentic Vietnamese flavor.

“Our mission is to share Vietnamese coffee and culture with curious people everywhere,” said Timen R. ter Meulen Swijtink, founder of Collective. “These achievements prove that our coffees, from farming to roasting, meet international standards. We hope to partner with consumers and businesses in the U.S. to bring these farmer-crafted products to new audiences.”

According to government data, Vietnam currently exports coffee to more than 80 countries, with export earnings exceeding USD 8 billion in 2025. Yet, specialty-grade coffee represents less than five percent of total exports — a gap that brands like Lacàph and BOLD84 are determined to bridge.

The international spotlight on Vietnamese coffee reflects a broader shift within the industry: the move from commodity-focused production to value-driven, origin-based storytelling. As more Vietnamese companies embrace this evolution, the country’s reputation as a coffee powerhouse may soon rest not only on volume but also on quality and craftsmanship.

Building on that momentum, Lacàph and BOLD84 are bringing their award-winning creations directly to international consumers. Both brands are now available on Amazon and through their official online stores, offering U.S. customers a new way to experience authentic Vietnamese coffee. To celebrate their U.S. debut, the brands are introducing a special 1+1 launch promotion and exclusive online offers. Coffee enthusiasts can also subscribe to the newsletter to receive updates, stories, and early access to upcoming releases from Vietnam’s most celebrated coffee innovators.

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As a brand that brings the party – and flavor – to every sip, International Delight found its iconic match in Paris Hilton to bring the fun and flair. Together, they crafted unique flavors inspired by her personal style and go-to coffee order – bold, iconic, and unmistakably Paris. The result? An epic trio of new flavors that can’t be found anywhere else, including:

• International Delight Raspberry Champagne Creamer (32 oz)*: Toast to a burst of fruity flavor that’s unexpected, indulgent and as sweet as a kiss.
• International Delight Sweet & Spicy Creamer (32 oz): That’s hot. Literally. This mash-up brings together opposing flavors to relieve plain coffee by turning up the heat. (Yes, it’s really got a kick!)
• International Delight Cotton Candy Cold Foam Creamer (14 oz): Nostalgic, sweet, and fabulously pink – this foamy, delicious icon is giving creaminess and color!

“Life is way too short to drink plain coffee,” said Paris Hilton. “Whether it’s my outfit of the day or daily cup, I’m always adding sparkle and bringing the flavor. With these creamers and cold foam flavors from International Delight, we can now turn every sip into party. Sliving!”

“Just like Paris Hilton, we are experts at taking ordinary moments to a new level, in a way that only International Delight can,” said Jennifer Michuda, Sr. Director, Creamers at Danone North America. “By partnering with an icon to bring these limited-edition creamers and cold foam creamer to life, we’re taking cultural relevance to a whole new level.”

One-third of Zillennials are chasing new and unexpected flavor combos,1 and International Delight is here for it. The brand’s latest coffee creamers and cold foam creamer are designed to bring that “extra” sparkle to every cup, helping you break from the boring, one sip at a time. It’s bold, it’s fun and it’s totally Paris.

Follow International Delight on Instagram and TikTok.

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Encouraged by the overwhelming response & customer feedback on the Roast & Ground Coffee brands, DMPL has just launched its popular 100% Pure Instant Coffee under the new brand, VINCOFE INSTANT COFFEE – PURE at Vintage Coffee Café, Navi Mumbai.

This brand will also be made available on select e-commerce and quick commerce platforms in India.

Speaking on the occasion, Mr. Balakrishna Tati, VCBL’s Chairman & Managing Director said, “Coffee consumption has been growing steadily in India.

Vintage Coffee has decided to introduce it’s popular Pure instant coffee blend, which is successful in markets across the world and has received overwhelming response in many developed countries and it’s time to introduce the special blend in India for Indian Coffee lovers through e-commerce platforms”.

The rich tasting instant coffee is made from green coffee beans sourced from shade-grown and sustainably produced coffee located in selected estates of prime coffee growing areas in Coorg, Chickmagalur and Hassan districts of Karnataka.

The coffee beans are carefully handpicked, cured, roasted, ground, extracted, evaporated and finally agglomerated in its state-of-the-art plant located near Hyderabad using finest technologies and equipment.

The resultant product delivers a cup rich in aroma and balanced taste, added with the artisanal touch of Vintage Coffee.

Mr. Balakrishna Tati further added “We have strong product and process expertise in coffee, and exporting superior-quality Instant Coffee across the globe.

We are excited to launch VINCOFE INSTANT COFFEE – PURE in India, which will be made available to all coffee lovers in India online on Amazon, Blink it, etc. We are working on curating unique & special blends for the discerning Indian consumer.”

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Through this partnership, Braemont will provide capital and operational support to help position the Company for accelerated innovation, expansion and service.

Royal Cup was established upon a tradition of family leadership and customer-first values. Over the years, the company’s management has guided its growth and evolution, expanding its reach while staying true to commitment and service.

This partnership builds upon Royal Cup’s foundation and marks the next step in its journey. The Royal Cup leadership team will continue to execute the company’s vision, delivering its “National Scale, Local Touch, GOLD Standard” across the United States.

“For nearly 130 years, Royal Cup has been dedicated to serving our customers, our communities and our people with excellence,” said Chip Wann, CEO of Royal Cup Coffee & Tea. “This partnership with Braemont allows us to build upon that legacy – bringing fresh perspectives, new resources and shared expertise to help us reach even greater heights, while keeping our values, legacy and traditions at the heart of everything we do.”

With additional capital, Royal Cup plans to expand its roasting and distribution capabilities, strengthen partnerships across the hospitality, foodservice, healthcare and convenience sectors and continue delivering exceptional coffee, tea and beverage solution experiences nationwide.

“We are thrilled to partner with Royal Cup, a brand whose reputation for quality, community and leadership speaks for itself,” said Wali Bacdayan, Partner at Braemont Capital. “Braemont invests to build alongside our partners. We look forward to supporting the Royal Cup team’s operational initiatives as they continue to grow, and for the opportunities ahead to leverage our team’s route-based distribution experience and Entrepreneur and Family Office Network for the benefit of Royal Cup’s customers, employees, suppliers and our investors.”

This partnership represents the next chapter in Royal Cup’s story – one rooted in passion, excellence and the promise of delivering quality in each cup.

Stephens Inc. acted as exclusive financial advisor to Royal Cup, Inc. Cascadia Capital acted as exclusive financial advisor to Braemont Capital.

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Starting today, the new straws will be introduced in Tims stores across Beijing, Shanghai, and Shenzhen. With this rollout, Tims China aims to encourage consumers to make small, everyday choices that collectively support a more sustainable future.

Turning emissions into materials: CCU Technology in action

Over recent months, Tims China has collaborated with Tencent’s CarbonXmade program and Suzhou Kunshen Biodegradable New Material Co., Ltd. to develop the straw.

The straw is produced using Carbon Capture Utilization (CCU) technology, which captures industrial CO₂ emissions and converts them into PPC polyols. After chemical modification, these are processed into PPC-TPU, a CO₂-based biodegradable material. The material is then pelletized and formed—through heating, precision extrusion, and cooling—into straws that meet uniform product standards, including Chinese regulatory requirements.

Importantly, the straws have the same tactile feel as traditional PLA straws and are biodegradable. Certification by global testing provider Société Générale de Surveillance (SGS) shows that every 100 straws contain 3.185 grams of captured and stored CO₂—turning what was once a climate burden into material with an improved life-cycle performance.

A low-carbon fashion showcase

The launch event took the form of a “low-carbon fashion show,” featuring designs created by students and faculty from the Sichuan Fine Arts Institute using the novel straws.

The pieces incorporated coffee-inspired brown tones and took cues from flowing dance costumes, using bold fan-shaped structures and abstract geometric elements to express movement. Matching accessories—such as crowns, brooches, chokers, and handbags—also used the straw as a central design feature, demonstrating sustainability through creativity.

Unusually, the models were not dressed by professionals but by team members directly involved in the straw’s development, including engineers from the production line and Tims store workers. Their participation added originality and made them effective ambassadors for the product.

Ongoing commitment to sustainability

Tims China continues to proactively pursue its sustainability goals. Following the launch of its “Bring Your Own Cup — Save RMB 8” initiative, the introduction of the carbon-captured straw marks another step forward toward a more sustainable future.

The company has also opened a “Green Innovation Lab Store” in Shenzhen, centered around the concept of coffee-ground recycling. The store uses composite boards made from coffee grounds and straw fibers throughout its seating, wall décor, condiment stations, and booth areas—making circular design a visible part of the retail experience.

Globally, Tim Hortons promotes responsible sourcing through its “Coffee for Communities” program, which provides training and support to coffee farmers to improve livelihoods, enhance sustainability, and elevate coffee quality. By 2023, the program had provided direct support to more than 18,000 farmers (https://www.rbi.com/sustainability/planet/responsible-sourcing/coffee/).

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The removal of US tariffs on Brazilian green coffee imports, coupled with the almost certain postponement of the Eudr for another year, has helped to ease tensions in the markets to some extent.

However, market participants continue to closely monitor the weather in Brazil and Vietnam.

News from Brazil remains contradictory. Some sources claim that the main production areas have seen good levels of rainfall across the main coffee growing regions, with climatic models indicating rains to continue for the remainder of December.

Others paint a rather different picture. According to Vicente Zotti, managing partner of Pine Agronegócios, the next Brazilian harvest has already lost over 3 million bags of its production potential.

Minasul’s Operations Manager, Heberson Sastre, points out that in previous years, even with good rainfall, high temperatures hampered grain development.

The situation in Vietnam also appears uncertain. According to Bloomberg, Vietnam is on track to produce its biggest coffee crop in four years.

Nguyen Nam Hai, chairman of the influential Vietnam Coffee and Cocoa Association (Vicofa), maintains his forecast that production in 2025/26 will be 10% higher than the previous season. However, he warns that any more rain in the coming weeks could affect bean quality.

Torrential rain brought by typhoons and tropical depressions has hit production areas in the Central Highlands, including the provinces of Dak Lak and Gia Lai, knocking down trees and raising fears of possible crop damage, just as bean collection started.

Farmers have completed at least 10% of the harvest, Hai said quoted by Bloomberg.

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Starbucks Canada supports Breakfast Club of Canada through holiday hunger campaign

Starbucks Canada is joining forces with Breakfast Club of Canada this holiday season to fight hunger nationwide. Starbucks has pledged to donate two school meals for every Grilled Cheese on Sourdough sold in company operated coffeehouses between December 2, 2025 and January 5, 2026.

Over 23,000 coffeehouses in more than 30 Starbucks markets around the world are participating in the hunger relief campaign with a goal of donating up to 12 million meals to children facing hunger globally.

“No child in Canada should ever have to start their day hungry,” said Lori Digulla, general manager, Starbucks Canada. “Our role as a community coffeehouse is about more than what we serve – it’s about showing up for the neighbourhoods we’re part of. By working with organizations like Breakfast Club of Canada, we can help strengthen school nutrition programs that support children every single day. When Canadians choose a grilled cheese this season, they’re also choosing to make a meaningful difference for kids in their own communities.”

Starbucks partnership with Breakfast Club of Canada builds on its long-term commitment to reducing hunger and improving food security in Canadian communities. Through initiatives including Starbucks FoodShare and the Starbucks Capacity Grants, the company donates unsold food to local food rescue organizations nationwide and supports investments in food recovery infrastructure and community-led solutions to address long-term food insecurity. As the community coffeehouse, Starbucks is committed to bringing partners, customers, and local organizations together across Canada to help ensure that more children start their school day nourished and ready to learn.

“We are thankful for Starbucks’ support,” said Tommy Kulczyk, President and Chief Executive Officer at Breakfast Club of Canada. “Contributions like this help us ensure that more children across the country have access to a nutritious breakfast and a positive start to their day.”

Starbucks has pledged to donate the value of two school meals* to support programs that feed kids around the world through the World Food Programme (WFP) – the global organization part of the United Nations that will distribute meals to international markets through their global school meals program – and in Canada through Breakfast Club of Canada. WFP is the world’s largest provider of school meals, reaching more than 20 million children in countries every year. In the classroom, school meals provide children with essential nutrition to stay healthy and focus on their lessons. Outside of the classroom, school meal programs lift children, families and entire communities out of extreme poverty by providing a market for farmers’ produce and creating jobs.

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“As we continue to scale Happy Belly through an asset-light franchising model, extending Smile Tiger’s footprint in Ontario is a natural next step,” said Sean Black, Chief Executive Officer of Happy Belly.

“This agreement brings Smile Tiger’s committed development pipeline to 45 units – 25 in British Columbia and now 20 in Ontario – while increasing Happy Belly’s total contracted units in development across all brands to 646. It’s a strong validation of Smile Tiger’s potential as an expanding quick service beverage brand as it starts to expand its footprint across Canada.”

Smile Tiger’s in-house roasting capabilities, combined with its consumer-packaged goods (CPG) and white-label offerings, position the brand as a platform asset that can support both its own retail growth and broader coffee needs across the Happy Belly portfolio.

As the Smile Tiger footprint expands in British Columbia and Ontario, Happy Belly intends to further integrate the brand into its existing breakfast, lunch, and dinner concepts, creating cross-selling opportunities and incremental revenue streams.

We are just getting started,” said Sean Black.

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