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AMSTERDAM, The Netherlands – JDE Peet’s, the world’s leading pure-play coffee company, today provided an interim update on its strategic and operational progress in the third quarter of 2025. On July 1, JDE Peet’s launched its brand-led ‘Reignite the Amazing’ strategy and related productivity program, which are now well under way.
Strategic and Productivity Initiatives well under way:
- Completed the full integration of the U.S. capsules business into Peet’s, following the discontinuation of the L’OR Barista roll-out in the U.S.
- Peet’s commercial route-to-market transition from Direct Store Delivery (DSD) to direct central distribution in the U.S. is under way and expected to be completed by the end of H1 26.
- Exited its low-margin Food Ingredients business (B2B) in Asia.
- As part of its manufacturing footprint optimization program, JDE Peet’s announced two additional plant closures, one in the north-east of Brazil and another in the north-east of the U.S.
- Brand rationalization progressing with 15 of the long-tail brands transitioning over the next six months.
- Transforming towards a winning culture of agility, ownership and transparency, driven by four newly defined values: Dare to amaze, Own it, Make it simple and Win together.
Business Performance Update
- Overall Q3 performance broadly in line with company expectations, reflecting the impact of anticipated retailer negotiations and customer pre-buying in H1.
- On track to achieve 2025 outlook, as outlined in H1 25 results announcement.
- Green coffee prices remain significantly elevated compared to previous years and are increasingly volatile.
- Disciplined pricing and cost control continue to support gross profit and adj. EBIT.
- Approx. 96% of second wave of global price negotiations, in progress since July, completed.
- Share buyback program terminated on Sept 1.
KDP Transaction Update
- Regulatory anti-trust filing submitted in the U.S.
- Received positive advice from JDE Peet’s Dutch Works Council.
- Closing of the transaction continues to be expected to occur in H1 26, subject to satisfaction or waiver of customary pre-offer conditions and closing conditions.
