LONDON, UK \u2013 Diageo, a global leader in international spirits, has agreed the sale of Sheridan\u2019s to Casa Redondo, a Portuguese beverage-alcohol company. Sheridan\u2019s is a long-established, two-part coffee-cream liqueur. It is a global brand available in over 50 countries and is widely distributed across Europe.<\/p>\n
Dayalan Nayager, Diageo\u2019s President for Europe and Chief Commercial Officer, said: \u201cThe sale of Sheridan\u2019s is another example of our sharp focus on effective portfolio management and maximising shareholder value.<\/p>\n
It follows previous European transactions including the sales of Pampero, Cacique and Safari as we continue to focus on our core areas of strength to accelerate towards our ambition; to create one of the best performing, most trusted and respected consumer products companies in the world.\u201d<\/p>\n
Daniel Redondo, CEO of Casa Redondo, said: \u201cSheridan\u2019s is a unique brand with strong consumer recognition and an enduring identity. Bringing it into our portfolio represents a pivotal moment for Casa Redondo. This acquisition strengthens our international presence and reflects our ambition to build an increasingly global business.\u201d<\/p>\n
Ricardo Redondo, CFO of Casa Redondo, added: \u201cThis step consolidates our position as a competitive global player. It also underlines our long-term commitment to sustainable growth and to building stronger partnerships across international markets.\u201d<\/p>\n
A Transitional Services Agreement has been agreed to enable a smooth transition and continuity of the business post completion.<\/p>\n","protected":false},"excerpt":{"rendered":"
LONDON, UK \u2013 Diageo, a global leader in international spirits, has agreed the sale of Sheridan\u2019s to Casa Redondo, a Portuguese beverage-alcohol company. Sheridan\u2019s is a long-established, two-part coffee-cream liqueur. It is a global brand available in over 50 countries and is widely distributed across Europe. Dayalan Nayager, Diageo\u2019s President for Europe and Chief Commercial […]<\/p>\n","protected":false},"author":7,"featured_media":149481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,7037],"tags":[108081],"class_list":{"0":"post-200565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-coffee-companies","8":"category-espresso-based-coffee-beverages","9":"tag-diageo"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\n