{"id":202254,"date":"2025-10-22T00:20:22","date_gmt":"2025-10-21T22:20:22","guid":{"rendered":"https:\/\/www.comunicaffe.com\/?p=202254"},"modified":"2025-10-22T12:50:19","modified_gmt":"2025-10-22T10:50:19","slug":"salma-hayek-pinault-returns-in-new-kahlua-and-dunkin-campaign-to-swirl-up-the-drama","status":"publish","type":"post","link":"https:\/\/www.comunicaffe.com\/salma-hayek-pinault-returns-in-new-kahlua-and-dunkin-campaign-to-swirl-up-the-drama\/","title":{"rendered":"Salma Hayek Pinault returns in New Kahl\u00faa and Dunkin&#8217; Campaign to swirl up the drama"},"content":{"rendered":"<p>NEW YORK, USA \u2013 Academy Award nominated actress, producer, and director Salma Hayek Pinault is returning to the Kahl\u00faa spotlight, this time with a caramel twist swirl. Starring in the newest campaign from the world&#8217;s No. 1 coffee liqueur\u00b9, Kahl\u00faa&#8217;s leading lady helps to spotlight the newly released Kahl\u00faa Dunkin&#8217; Caramel Swirl Cream Liqueur, which isn&#8217;t Kahl\u00faa or Dunkin&#8217;, it&#8217;s Kahlunkin&#8217;.<\/p>\n<p>Directed by Rodrigo Valdes and created by Wieden + Kennedy London, the new It&#8217;s Kahlunkin&#8217; campaign is quintessentially Kahl\u00faa: bold, playful, and just a bit extra. The telenovela-inspired spot opens with a group lounging in a living room when an enticing, creamy liquid that looks like Kahl\u00faa is mysteriously poured. Suddenly, Salma kicks down the door, declaring the liquid is not Kahl\u00faa. Moments later, a mustache disguise is revealed, and the pourer turns out to be someone in a Dunkin&#8217; coffee cup costume \u2013 the drink is Kahlunkin&#8217;! But the question remains: Who. Is. In. The. Cup.?<\/p>\n<p>The phrase Kahlunkin&#8217; represents the perfect union of two icons, bringing together Kahlua&#8217;s coffee and rum with Dunkin&#8217;s Caramel Swirl flavor and real cream. As dramatically declared in the new spot, Kahlunkin&#8217; is shorthand for what happens when two legendary sips come together to create something sensational, unexpected and just a tad nonsensical.<\/p>\n<p>&#8220;It was such a joy to celebrate moments of connection with Kahl\u00faa once again, plus a wink of Dunkin&#8217; humor along the way,&#8221; said Salma Hayek Pinault. &#8220;I think people will feel the energy and playfulness we felt while shooting.&#8221;<\/p>\n<p>To celebrate the official debut of Kahlunkin&#8217;, Kahl\u00faa is teaming up with like-minded partners to spread the caramel swirl joy:<\/p>\n<ul>\n<li><strong>On the screen<\/strong>: Kahl\u00faa and NBCUniversal have joined forces across channels to drive awareness of the new Kahl\u00faa Dunkin&#8217; Caramel Swirl Cream Liqueur. Tune in to Bravo&#8217;s Watch What Happens Live on October 23 at 10 p.m. EST to see &#8220;Who Is In The Cup&#8221; step behind the bar.<\/li>\n<li><strong>On the festival scene<\/strong>: Kahl\u00faa Dunkin&#8217; Caramel Swirl Cream Liqueur will be poured at iconic food and beverage festivals like the New York City Wine &amp; Food Festival and ChainFest LA.<\/li>\n<\/ul>\n<p>&#8220;We are thrilled to continue collaborating with our favorite scene-stealer, Salma Hayek Pinault,&#8221; said <strong>Caroline Begley<\/strong>, Vice President of Marketing, Kahl\u00faa. &#8220;She kicks down the door again as the Kahl\u00faa authority, while bringing a level of glamour to everything she does, and our new spot that introduces Kahlunkin&#8217; into the world of Kahl\u00faa is no exception.&#8221;<\/p>\n<p>The It&#8217;s Kahlunkin&#8217; campaign is now running as streaming video, digital, social and audio. Take a watch of the :30 or :15 spot and guess &#8220;Who Is In The Cup&#8221; on Kahlua&#8217;s website and Instagram for a chance to win a gift from Kahl\u00faa &amp; Dunkin&#8217; with free Dunkin&#8217; coffee for a year\u00b2.<\/p>\n<p>&#8220;When we started working with the amazing Salma Hayek Pinault two years ago for our Stir Up campaign, it kicked off our vision to make Kahl\u00faa the world&#8217;s most dramatically playful spirits brand. With It&#8217;s Kahlunkin&#8217;, we&#8217;re taking that energy up a notch \u2014 stirring up the cream liqueur category with a splash of drama and a whole lot of playfulness,&#8221; said <strong>Craig van Niekerk<\/strong>, Global Vice President of Marketing for Kahl\u00faa. &#8220;Partnering with Dunkin&#8217; was a perfect match. The spot combines their iconic brand of humor with our telenovela-inspired, over-the-top spirit.&#8221;<\/p>\n<p>\u00b9IWSR CY2024<br \/>\n\u00b2No purchase necessary. Must be 21+ legal resident of (50) U.S. or D.C. Ends 10\/22\/25. See official rules at www.Kahlua.com\/en-us\/WhoIsInTheCup. Odds of winning based upon total number of eligible entries received with correct guess. No alcoholic beverage is part of any prize award. Void wherever prohibited. Sponsor: Pernod Ricard USA, 250 Park Avenue, New York, NY 10177.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, USA \u2013 Academy Award nominated actress, producer, and director Salma Hayek Pinault is returning to the Kahl\u00faa spotlight, this time with a caramel twist swirl. Starring in the newest campaign from the world&#8217;s No. 1 coffee liqueur\u00b9, Kahl\u00faa&#8217;s leading lady helps to spotlight the newly released Kahl\u00faa Dunkin&#8217; Caramel Swirl Cream Liqueur, which [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":202255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7037,8124],"tags":[3211,108448],"class_list":{"0":"post-202254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-espresso-based-coffee-beverages","8":"category-coffee-marketing","9":"tag-kahlua","10":"tag-salma-hayek-pinault"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is 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