{"id":202872,"date":"2025-11-07T00:45:09","date_gmt":"2025-11-06T23:45:09","guid":{"rendered":"https:\/\/www.comunicaffe.com\/?p=202872"},"modified":"2025-11-09T23:09:14","modified_gmt":"2025-11-09T22:09:14","slug":"cup-of-excellence-2025-announces-winners-from-brazil-award","status":"publish","type":"post","link":"https:\/\/www.comunicaffe.com\/cup-of-excellence-2025-announces-winners-from-brazil-award\/","title":{"rendered":"Cup of Excellence 2025 announces winners from Brazil award"},"content":{"rendered":"
MILAN – The Cup of Excellence (CoE) 2025<\/b>, the world\u2019s most prestigious specialty coffee competition, announced its winners in Brazil after an intense week of evaluations across three categories:\u00a0Experimental<\/b>, recognizing coffees with controlled fermentation;\u00a0Natural<\/b>, assessing sun-dried and naturally processed coffees; and\u00a0Wet Process<\/b>, evaluating pulped, de-mucilaged, and hulled coffees.<\/p>\n

For the first time, a Brazilian producer was elected as Legends of Excellence, an elite\u00a0designation awarded to coffee producers who have consistently demonstrated exceptional quality, earning multiple Cup of Excellence wins over the years. Selected from six countries by the Alliance for Cofee Excellence and CoE,, these producers represent the pinnacle of craftsmanship, innovation, and dedication.<\/p>\n

Luiz Paulo Dias Pereira Filho<\/strong>, from CarmoCoffes Farm, was 23 times winner.”I want to thank everyone. This is 25 years of journey, with many people alongside me, especially my wife who has supported me through more than 200 days a year away from home, my business partner, my family, and the entire BSCA team that has supported me since I started in 2000 at age 20. This trophy may be coming home with me, but it belongs to Brazil, it shows our country\u2019s potential. Being among the six global legends, this trophy is ours.”<\/p>\n

For the\u00a0Experimental category<\/b>, Fazenda Rio Verde\u2019s winning coffee, of the Geisha variety, was recognized for its floral and fruity aromas, bright acidity, delicate body, and high level of complexity.<\/p>\n

For the Natural category<\/b>, Fazenda Ara\u00e7u stood out for its Arara variety, featuring sensory profiles with sweet notes such as honey, raw sugar, molasses, yellow fruits, a creamy body, and acidity. And for the\u00a0Wet Process category<\/b>, Fazenda \u00c1gua Limpa outperformed its competitors thanks to its Arara variety, featuring a sweet, balanced, and elegant profile with soft floral aromas and intense natural sweetness, medium to high citric and malic acidity that is very clean and well integrated, and a creamy, silky body with medium structure<\/p>\n

Vinicius Estrela,\u00a0Executive Director of the BSCA,<\/b>\u00a0added:\u00a0“The true star of the Cup of Excellence is the Brazilian producer, who projects the origin of Brazil and expands the image of specialty coffee of exceptional quality, increasingly aligned with sustainability, diversity, stories, new sensory profiles, and varieties developed through research. <\/p>\n

This combination continues to elevate Brazilian specialty coffee at global cupping tables.<\/p>\n

The CoE Winners<\/h3>\n
The top three scores in each category were earned by:<\/div>\n
\u00a0<\/b><\/div>\n
Experimental<\/b><\/div>\n\n\n\n\n\n\n
\n
Place<\/b><\/div>\n<\/td>\n
\n
Name<\/b><\/div>\n<\/td>\n
\n
Farm<\/b><\/div>\n<\/td>\n
\n
Variety<\/b><\/div>\n<\/td>\n
\n
Points<\/b><\/div>\n<\/td>\n
\n
City<\/b><\/div>\n<\/td>\n<\/tr>\n
\n
First<\/div>\n<\/td>\n
\n
Ipanema Agr\u00edcola S\/A<\/div>\n<\/td>\n
\n
Fazenda Rio Verde<\/div>\n<\/td>\n
\n
G<\/b>eisha<\/div>\n<\/td>\n
\n
91,68<\/div>\n<\/td>\n
\n
Concei\u00e7\u00e3o do Rio Verde -MG<\/div>\n<\/td>\n<\/tr>\n
\n
Second<\/div>\n<\/td>\n
\n
Jos\u00e9 Carlos dos Reis<\/div>\n<\/td>\n
\n
Fazenda Riacho Grande<\/div>\n<\/td>\n
\n
Arara<\/div>\n<\/td>\n
\n
91,11<\/div>\n<\/td>\n
\n
Tr\u00eas Pontas \u2013 MG<\/div>\n<\/td>\n<\/tr>\n
\n
Thrid<\/div>\n
<\/div>\n<\/td>\n
\n
Sebasti\u00e3o Daniel da Silva<\/div>\n<\/td>\n
\n
S\u00edtio S\u00e3o Sebasti\u00e3o<\/div>\n<\/td>\n
\n
Arara<\/div>\n<\/td>\n
\n
90,29<\/div>\n<\/td>\n
\n
Cristina -MG<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\u00a0<\/b><\/div>\n
\u00a0<\/b><\/div>\n
\u00a0<\/b><\/div>\n
Natural<\/b><\/div>\n\n\n\n\n\n\n
\n
Place<\/b><\/div>\n<\/td>\n
\n
Name<\/b><\/div>\n<\/td>\n
\n
Farm<\/b><\/div>\n<\/td>\n
\n
Variety<\/b><\/div>\n<\/td>\n
\n
Points<\/b><\/div>\n<\/td>\n
\n
City<\/b><\/div>\n<\/td>\n<\/tr>\n
\n
First<\/div>\n<\/td>\n
\n
Paulo Fernandes Chaves de Brito<\/div>\n<\/td>\n
\n
Fazenda Ara\u00e7u<\/div>\n<\/td>\n
\n
Arara<\/div>\n<\/td>\n
\n
90,79<\/div>\n<\/td>\n
\n
Tr\u00eas Pontas – MG<\/div>\n<\/td>\n<\/tr>\n
\n
Second<\/div>\n<\/td>\n
\n
Danilo Barbosa<\/div>\n<\/td>\n
\n
Fazenda Sucuri<\/div>\n<\/td>\n
\n
Geisha<\/div>\n<\/td>\n
\n
90,32<\/div>\n<\/td>\n
\n
Coromandel \u2013 MG<\/div>\n<\/td>\n<\/tr>\n
\n
Thrid<\/div>\n
<\/div>\n<\/td>\n
\n
Gustavo Andrade Alvarenga<\/div>\n<\/td>\n
\n
Fazenda Chapad\u00e3o<\/div>\n<\/td>\n
\n
Para[iso<\/div>\n<\/td>\n
\n
90,11<\/div>\n<\/td>\n
\n
Pratinha – MG<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\u00a0<\/b><\/div>\n
\u00a0<\/b><\/div>\n
Wet<\/b><\/div>\n
\u00a0<\/b><\/div>\n\n\n\n\n\n\n
\n
Place<\/b><\/div>\n<\/td>\n
\n
Name<\/b><\/div>\n<\/td>\n
\n
Farm<\/b><\/div>\n<\/td>\n
\n
Variety<\/b><\/div>\n<\/td>\n
\n
Points<\/b><\/div>\n<\/td>\n
\n
City<\/b><\/div>\n<\/td>\n<\/tr>\n
\n
First<\/div>\n<\/td>\n
\n
Marcelo Assis Nogueira<\/div>\n<\/td>\n
\n
Fazenda \u00c1gua Limpa<\/div>\n<\/td>\n
\n
Arara<\/div>\n<\/td>\n
\n
91,37<\/div>\n<\/td>\n
\n
Campos Altos – MG<\/div>\n<\/td>\n<\/tr>\n
\n
Second<\/div>\n<\/td>\n
\n
Marcelo Carvalho Ferraz<\/div>\n<\/td>\n
\n
Fazenda Boa Vista<\/div>\n<\/td>\n
\n
Catucai<\/div>\n<\/td>\n
\n
90,82<\/div>\n<\/td>\n
\n
Dom Vi\u00e7oso – MG<\/div>\n<\/td>\n<\/tr>\n
\n
Thrid<\/div>\n
<\/div>\n<\/td>\n
\n
Osvaldina Alves Dutra<\/div>\n<\/td>\n
\n
Fazenda \u00c1gua Limpa<\/div>\n<\/td>\n
\n
Kent<\/div>\n<\/td>\n
\n
90,50<\/div>\n<\/td>\n
\n
S\u00e3o Jo\u00e3o do Munha\u00e7u – MG<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\u00a0<\/b><\/div>\n
<\/div>\n
Carmen Lucia de Brito, BSCA President<\/b>, highlighted the significance of the recognition:
\n“We are grateful to the coffee producers for trusting BSCA, which evaluates every day how to showcase the wonders they are producing. Each year, specialty coffee production is increasingly impactful and authentic, strengthening the Brazilian specialty coffee community. This award recognizes what we deliver to the world: cups with unique, unforgettable sensory profiles. A particularly relevant fact for us is the remarkable number of coffees of the\u00a0Arara<\/i>\u00a0variety among the top winners \u2014 a true highlight of Brazilian genetics. Emphasizing the growing prominence of this variety in competition settings means also reinforcing and promoting the significant advances of Brazilian science in favor of excellence in coffee cultivation.<\/div>\n

The autorities perception<\/h3>\n
Gary Urrutia, Managing Director of CoE<\/b>, shared:\u00a0“It\u2019s my first time in Brazil, and I am enchanted. I am from Honduras, a coffee-producing country. I am honored to be here and to visit farms, seeing how Brazilian producers lead the way. That is why we are here today: to award these outstanding producers\u02dc.<\/div>\n
<\/div>\n
John Thompson, Head Judge from the UK<\/b>, remarked:\u00a0“The last time I was here was in 2015, and the specialty coffees are completely different from what I experienced then. The competition is unique and very challenging, especially with three distinct categories in Brazil. Some of the country\u2019s varieties cannot be found anywhere else in the world. It\u2019s also remarkable to see women coffee producers being highlighted\u2014this sends an important message to the entire community. I am thrilled to have participated in both the national and international phases.”<\/div>\n
<\/div>\n
Erick Wolf, representing Casa Brasil Coffees, USA<\/b>, noted:\u00a0“This is my third time judging at CoE Brazil. What impressed me most was the Experimental category, with its wide variety of profiles. Brazil continues to lead specialty coffee production and surprises every year.”<\/div>\n

The online auction<\/h3>\n
The winning specialty coffees will be showcased to roasters and importers worldwide from\u00a0December 8 to 18<\/b>, with the\u00a0Excellence Arabica auction<\/b>\u00a0taking place on\u00a0December 9<\/b>. Sales through these auctions consistently outperform traditional trading channels, providing producers with\u00a0global exposure<\/b>\u00a0and\u00a0fair compensation<\/b>\u00a0for their exceptional quality.<\/div>\n
<\/div>\n

Brazil. The Coffee Nation<\/h3>\n
<\/div>\n
The Cup of Excellence is part of the sectoral project\u00a0\u201cBrazil. The Coffee Nation\u201d,<\/b>\u00a0carried out by\u00a0BSCA<\/b>\u00a0in partnership with\u00a0ApexBrasil<\/b>, focusing on promoting Brazilian specialty coffee in the international market and reinforcing the pillars of quality, diversity, and sustainability. The initiative aims to present Brazil as a nation endowed with the natural resources essential for cultivating the finest coffees and actively investing in achieving the highest quality standards in a sustainable way, in compliance with strict social and environmental regulations.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\nOne of the\u00a0current project\u2019s priorities is to invest in qualification and diversification initiatives, with a focus on supporting the country\u2019s\u00a0can\u00e9fora (robusta and conilon) coffess producers, quality and sustainablity certifications,\u00a0<\/b>and\u00a0coffes<\/b><\/div>\n
produced by women<\/b>, thus fostering gender equity in Brazilian coffee farming and the training of professional female coffee cuppers. The project currently targets the following markets:<\/div>\n
i)\u00a0South Africa, Australia, China, South Korea, United Arab Emirates, Spain, United States, France, Japan, Malaysia, Poland, Russia, and Taiwan\u00a0for\u00a0green specialty coffees;\u00a0<\/b>and<\/div>\n
ii)\u00a0Canada, Chile, China, and the United States\u00a0<\/b>for\u00a0roasted and ground coffee products.
\n<\/b>Companies not yet participating in the project can obtain more information directly from\u00a0BSCA\u00a0<\/b>by calling\u00a0+55 (35) 3212-4705 \/ 99824-9845 \/ 99879-8943<\/b>\u00a0or emailing\u00a0info@bsca.com.br<\/a><\/u><\/b><\/div>\n
\u00a0<\/b><\/div>\n

About ApexBrasil<\/h3>\n
<\/div>\n
The\u00a0Brazilian Trade and Investment Promotion Agency (ApexBrasil)<\/b>\u00a0works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy.<\/div>\n
<\/div>\n
\u00a0To achieve its goals, ApexBrasil carries out a wide range of trade promotion initiatives designed to boost exports and enhance the value of Brazilian products and services overseas. These include trade and prospecting missions, business matchmaking rounds, support for Brazilian companies\u2019 participation in major international trade fairs, visits by foreign buyers and opinion leaders to learn about Brazil\u2019s production capabilities, and other business platforms aimed at strengthening the Brazil brand.<\/div>\n
<\/div>\n
The Agency also works in coordination with public and private sector partners to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that contribute\u00a0to strengthening the competitiveness of Brazilian companies and the country.<\/div>\n

About BSCA<\/h3>\n
Since 1991, BSCA has been internationally recognized as a leader in the production of fine coffee in Brazil. Its activities focus on disseminating and promoting technical improvement in the production, commercialization and industrialization of specialty coffee, while also advocating for environmental preservation and sustainability.<\/div>\n
<\/div>\n
Through partnerships for research, quality control technique dissemination and promotional activities, BSCA elevates the standards of excellence for Brazilian coffee in domestic and international markets. Additionally, it certifies lots in Brazil that can be monitored through specialty coffee quality control seals, ensuring full traceability for consumers.<\/div>\n","protected":false},"excerpt":{"rendered":"

MILAN – The Cup of Excellence (CoE) 2025, the world\u2019s most prestigious specialty coffee competition, announced its winners in Brazil after an intense week of evaluations across three categories:\u00a0Experimental, recognizing coffees with controlled fermentation;\u00a0Natural, assessing sun-dried and naturally processed coffees; and\u00a0Wet Process, evaluating pulped, de-mucilaged, and hulled coffees. For the first time, a Brazilian producer […]<\/p>\n","protected":false},"author":1281,"featured_media":202873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8155],"tags":[1419,1604],"class_list":{"0":"post-202872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-competition-between-baristas-bartenders","8":"tag-competitions","9":"tag-cup-of-excellence"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nCup of Excellence 2025 announces winners from Brazil award<\/title>\n<meta name=\"description\" content=\"The Cup of Excellence (CoE) 2025, the world\u2019s most prestigious specialty coffee competition, announced its 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