{"id":203140,"date":"2025-11-14T00:50:13","date_gmt":"2025-11-13T23:50:13","guid":{"rendered":"https:\/\/www.comunicaffe.com\/?p=203140"},"modified":"2025-11-14T13:05:00","modified_gmt":"2025-11-14T12:05:00","slug":"seb-professional-beverage-strong-presence-at-hostmilano","status":"publish","type":"post","link":"https:\/\/www.comunicaffe.com\/seb-professional-beverage-strong-presence-at-hostmilano\/","title":{"rendered":"SEB Professional Beverage: strong presence at HostMilano, holistic solutions and product innovations impress global visitors"},"content":{"rendered":"<p>GEISLINGEN\/STEIGE (Germany) &#8211; <strong>SEB Professional Beverage<\/strong> made a notable impact at <strong>HostMilano<\/strong> by presenting a fully cross-brand booth for the first time. This approach showcased the company\u2019s strength as a holistic provider of innovative beverage solutions.<\/p>\n<p>Through various use cases, trade visitors explored the SEB Professional Beverage vision for the future of premium beverage offerings, experiencing first-hand how solutions from the WMF, Schaerer, Curtis, La San Marco, and Zummo brands help deliver consistent taste experiences for guests.<\/p>\n<figure id=\"attachment_203142\" aria-describedby=\"caption-attachment-203142\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-203142 size-full\" src=\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2025\/11\/PNR11986-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2025\/11\/PNR11986-1.jpg 640w, https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2025\/11\/PNR11986-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-203142\" class=\"wp-caption-text\">WMF Peak 50 (image provided)<\/figcaption><\/figure>\n<p>\u201cWe are very pleased with HostMilano 2025 and the strong turnout throughout the trade show. The numerous valuable contacts and insightful conversations made these days truly rewarding. We are proud to have presented SEB Professional Beverage as the solution provider for highest beverage quality, efficient processes, and seamless operations, all showcased on one booth. The newly introduced concept, featuring a variety of real-life use cases, proved to be a great success,\u201d emphasized <strong>Tharyn Estevez<\/strong>, Global Marketing Director SEB Professional Beverage. HOST Milano 2025 brought together over 2,000 exhibitors and 3,000 opinion leaders, drawing record numbers from all over the world.<\/p>\n<p>The event underlined its role as the global platform for innovation, sustainability, and networking. The next edition will take place from October 22 to 26, 2027, in Milan.<\/p>\n<h3>Global premieres for WMF Machines<\/h3>\n<p>At the heart of the office scenarios was the debut of three new, compact WMF models designed for small to medium requirements: WMF Peak 50 (up to 80 cups\/day), WMF Elevation 10 (up to 50 cups\/day), and WMF Perfection OFFICE (up to 40 cups\/day), all representing premium coffee enjoyment, minimal space requirements, and ease of maintenance.<\/p>\n<p>This makes them the perfect choice for small to medium locations such as offices, reception areas, restaurants, caf\u00e9s, hotels, guesthouses, and convenience stores.<\/p>\n<h3>Espresso culture meets variety<\/h3>\n<p>The Italian Caf\u00e9 area celebrated espresso culture with the <strong>WMF espresso NEXT<\/strong> and the latest La San Marco portafilter machines <strong>La E.Luxury<\/strong> and <strong>La D<\/strong>. For the first time, the La 125 portafilter machine was unveiled, merging outstanding performance with timeless Italian design. Hospitality zones adjacent to the Italian Caf\u00e9 allowed visitors to experience integrated breakfast, lobby, restaurant, and bar set-ups.<\/p>\n<p>Bean-to-cup systems such as the Schaerer Coffee Skye with Best Foam and the fully automatic coffee machine WMF 5000 S+ with WMF AutoClean met Curtis brewing systems for fresh filter coffee and fine tea. Innovative juice presses from Zummo ensured freshly squeezed juices for breakfast and mobile offerings.<\/p>\n<h3>Efficiency and versatility for retail<\/h3>\n<p>In the \u201cConvenience Shop\u201d and \u201cFood Retail\u201d zones, the focus was on efficient solutions delivering speed, versatility, easy operation, and straightforward cleaning. Zummo showcased its Z40 juice press, tailored for megastores, for the first time in Milan.<\/p>\n<p>The Isla model, which enables fresh on-site pineapple preparation, was also presented. Together with creative \u201cCoffee and Juice\u201d concepts, such as cold coffee paired with fresh juice, these innovations stood out. The Schaerer Coffee Soul impressed with two innovations in operation and cleaning: \u201cEasy Access\u201d makes drink selection effortless for wheelchair users, while the ProCare system minimizes cleaning effort and fulfills the highest hygiene requirements.<\/p>\n<h3>Host of the Espresso Italiano Champion 2025<\/h3>\n<p>A particular highlight was hosting the finals of the \u201cEspresso Italiano Champion 2025\u201d at the booth \u2013 organized by the Istituto Espresso Italiano and proudly presented by La San Marco. Champion Giulia Ruscelli impressed the jury with her Mokador blend. For espresso preparation, the competitors used the La San Marco La D. Multi Boiler and the On Demand Smart Premium Grinder, offering innovative technology and uncompromising precision for authentic Italian espresso culture.<\/p>\n<h3>About SEB Professional<\/h3>\n<p>As part of Groupe SEB, SEB Professional is a global leader in beverage equipment solutions, committed to delivering innovative products that meet the evolving needs of the foodservice industry. From coffee to fresh juice, the portfolio of brands (WMF, Schaerer, Curtis, La San Marco and Zummo) sets the standard for quality, performance, and sustainability.<\/p>\n<p>Since their inception, the company mission has been to leverage the experience of consumers and professionals with cutting-edge technologies that make every cup and drink memorable.<\/p>\n<p>About Groupe SEB<\/p>\n<p>World reference in small domestic equipment and professional equipment, Groupe SEB operates with a unique portfolio of 45 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing. Selling more than 350 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness, and client service.<\/p>\n<p>Present in over 150 countries, Groupe SEB generated more than \u20ac8 billion sales in 2024, including 1 billion in the professional business, and has more than 32,000 employees worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GEISLINGEN\/STEIGE (Germany) &#8211; SEB Professional Beverage made a notable impact at HostMilano by presenting a fully cross-brand booth for the first time. This approach showcased the company\u2019s strength as a holistic provider of innovative beverage solutions. Through various use cases, trade visitors explored the SEB Professional Beverage vision for the future of premium beverage offerings, [&hellip;]<\/p>\n","protected":false},"author":1281,"featured_media":203141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8154,54426],"tags":[44840,7023],"class_list":{"0":"post-203140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-coffee-machines","8":"category-equipment","9":"tag-groupe-seb","10":"tag-hostmilano"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - 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