{"id":203878,"date":"2025-12-02T00:55:37","date_gmt":"2025-12-01T23:55:37","guid":{"rendered":"https:\/\/www.comunicaffe.com\/?p=203878"},"modified":"2025-12-03T01:17:55","modified_gmt":"2025-12-03T00:17:55","slug":"nestle-is-reportedly-considering-the-selling-of-blue-bottle","status":"publish","type":"post","link":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/","title":{"rendered":"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands"},"content":{"rendered":"

MILAN \u2013 Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain in which it acquired a 68% stake, in 2017, for $425 million at a market valuation of $700 million. This is according to Reuters, citing sources close to the matter. Nestl\u00e9 has reportedly turned to investment bank Morgan Stanley<\/strong> to evaluate a range of options for this asset, including its sale, which would likely be at a valuation below the purchase price.<\/p>\n

Both Nestl\u00e9 and Morgan Stanley declined to comment. The Swiss multinational could also decide to sell the caf\u00e9s (around 100 locations in the United States and Asia) while retaining the intellectual property rights<\/strong> to the brand in order to continue selling Blue Bottle-branded products, such as ground coffee and various accessories.<\/p>\n

Analysts say this move is part of Nestl\u00e9’s new strategy, relaunched by the company’s new CEO, Philipp Navratil<\/strong> (formerly CEO of Nespresso), which aims to streamline the company’s portfolio by focusing on scalable, global brands rather than niche assets.<\/p>\n

This approach includes the strategic review of certain vitamin supplement brands and the overhauling of the mineral water division, which includes the Perrier and San Pellegrino brands.<\/p>\n

Blue Bottle was acquired eight years ago to capture the rapidly growing specialty coffee market<\/strong>, as a brand to complement Nescaf\u00e9 and Nespresso. Its sale would generate cash to reinvest in the core coffee business.<\/p>\n

Bleu Bottle Coffee<\/strong> was established in 2002 in Oakland<\/strong> by James Freeman and opened its first store in San Francisco in 2005.<\/p>\n

The company’s name is inspired by a famous historic Viennese caf\u00e9 (Hof zur Blauen Flasche<\/strong>) founded in 1683 by Jerzy Franciszek Kulczycki<\/strong>, a hero of the Battle of Vienna.<\/p>\n

News of the potential sale of Blue Bottle comes just weeks after rumours emerged that Coca-Cola might sell Costa Coffee.<\/p>\n","protected":false},"excerpt":{"rendered":"

MILAN \u2013 Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain in which it acquired a 68% stake, in 2017, for $425 million at a market valuation of $700 million. This is according to Reuters, citing sources close to the matter. Nestl\u00e9 has reportedly turned to investment bank Morgan Stanley to evaluate a […]<\/p>\n","protected":false},"author":7,"featured_media":59801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107628,8125],"tags":[610,3958,4905],"class_list":{"0":"post-203878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-coffee-chains","8":"category-large-scale-small-scale-coffee-roasters","9":"tag-blue-bottle-coffee","10":"tag-nestle","11":"tag-sale"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nNestl\u00e9 could sell Blue Bottle to streamline its coffee brands<\/title>\n<meta name=\"description\" content=\"Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain it acquired for $700 million in 2017. This is ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands\" \/>\n<meta property=\"og:description\" content=\"Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain it acquired for $700 million in 2017. This is ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/\" \/>\n<meta property=\"og:site_name\" content=\"Comunicaffe International\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T23:55:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T00:17:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1159\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Desk3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Desk3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/\",\"url\":\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/\",\"name\":\"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands\",\"isPartOf\":{\"@id\":\"https:\/\/www.comunicaffe.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg\",\"datePublished\":\"2025-12-01T23:55:37+00:00\",\"dateModified\":\"2025-12-03T00:17:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.comunicaffe.com\/#\/schema\/person\/4b322315fa7e61bed24fb20045f79bc4\"},\"description\":\"Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain it acquired for $700 million in 2017. This is ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#primaryimage\",\"url\":\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg\",\"contentUrl\":\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg\",\"width\":1500,\"height\":1159,\"caption\":\"Blue Bottle Coffee logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.comunicaffe.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.comunicaffe.com\/#website\",\"url\":\"https:\/\/www.comunicaffe.com\/\",\"name\":\"Comunicaffe International\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.comunicaffe.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.comunicaffe.com\/#\/schema\/person\/4b322315fa7e61bed24fb20045f79bc4\",\"name\":\"Desk3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.comunicaffe.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/253a33f8b04e4ef8bc32728862e8cf77307d8cb8a725e2c5f1bf803cfa19d8f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/253a33f8b04e4ef8bc32728862e8cf77307d8cb8a725e2c5f1bf803cfa19d8f5?s=96&d=mm&r=g\",\"caption\":\"Desk3\"},\"url\":\"https:\/\/www.comunicaffe.com\/author\/mariorossi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands","description":"Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain it acquired for $700 million in 2017. This is ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/","og_locale":"en_US","og_type":"article","og_title":"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands","og_description":"Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain it acquired for $700 million in 2017. This is ...","og_url":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/","og_site_name":"Comunicaffe International","article_published_time":"2025-12-01T23:55:37+00:00","article_modified_time":"2025-12-03T00:17:55+00:00","og_image":[{"width":1500,"height":1159,"url":"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg","type":"image\/jpeg"}],"author":"Desk3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Desk3","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/","url":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/","name":"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands","isPartOf":{"@id":"https:\/\/www.comunicaffe.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#primaryimage"},"image":{"@id":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg","datePublished":"2025-12-01T23:55:37+00:00","dateModified":"2025-12-03T00:17:55+00:00","author":{"@id":"https:\/\/www.comunicaffe.com\/#\/schema\/person\/4b322315fa7e61bed24fb20045f79bc4"},"description":"Nestl\u00e9 is reportedly considering selling Blue Bottle, the California-based coffee chain it acquired for $700 million in 2017. This is ...","breadcrumb":{"@id":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#primaryimage","url":"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg","contentUrl":"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2018\/04\/Blue-Bottle-logo.jpg","width":1500,"height":1159,"caption":"Blue Bottle Coffee logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.comunicaffe.com\/nestle-is-reportedly-considering-the-selling-of-blue-bottle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.comunicaffe.com\/"},{"@type":"ListItem","position":2,"name":"Nestl\u00e9 could sell Blue Bottle to streamline its coffee brands"}]},{"@type":"WebSite","@id":"https:\/\/www.comunicaffe.com\/#website","url":"https:\/\/www.comunicaffe.com\/","name":"Comunicaffe International","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.comunicaffe.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.comunicaffe.com\/#\/schema\/person\/4b322315fa7e61bed24fb20045f79bc4","name":"Desk3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.comunicaffe.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/253a33f8b04e4ef8bc32728862e8cf77307d8cb8a725e2c5f1bf803cfa19d8f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/253a33f8b04e4ef8bc32728862e8cf77307d8cb8a725e2c5f1bf803cfa19d8f5?s=96&d=mm&r=g","caption":"Desk3"},"url":"https:\/\/www.comunicaffe.com\/author\/mariorossi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/posts\/203878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/comments?post=203878"}],"version-history":[{"count":6,"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/posts\/203878\/revisions"}],"predecessor-version":[{"id":203923,"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/posts\/203878\/revisions\/203923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/media\/59801"}],"wp:attachment":[{"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/media?parent=203878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/categories?post=203878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comunicaffe.com\/wp-json\/wp\/v2\/tags?post=203878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}