{"id":203988,"date":"2025-12-04T00:13:17","date_gmt":"2025-12-03T23:13:17","guid":{"rendered":"https:\/\/www.comunicaffe.com\/?p=203988"},"modified":"2025-12-04T12:40:54","modified_gmt":"2025-12-04T11:40:54","slug":"tims-china-and-tencents-carbonxmade-launch-innovative-eco-friendly-straw-made-with-captured-co%e2%82%82","status":"publish","type":"post","link":"https:\/\/www.comunicaffe.com\/tims-china-and-tencents-carbonxmade-launch-innovative-eco-friendly-straw-made-with-captured-co%e2%82%82\/","title":{"rendered":"Tims China and Tencent\u2019s CarbonXmade launch innovative eco-friendly straw made with captured CO\u2082"},"content":{"rendered":"<p>BEIJING, China \u2013 TH International Limited, the exclusive operator of Tim Hortons coffee shops in China (\u201cTims China\u201d ), have announced the launch of an innovative eco-friendly straw developed together with Tencent\u2019s CarbonXmade program. The product made its debut at the 2025 Sustainable Social Value Innovation Summit (\u201cS Summit\u201d) in Beijing.<\/p>\n<p>Starting today, the new straws will be introduced in Tims stores across Beijing, Shanghai, and Shenzhen. With this rollout, Tims China aims to encourage consumers to make small, everyday choices that collectively support a more sustainable future.<\/p>\n<h3>Turning emissions into materials: CCU Technology in action<\/h3>\n<p>Over recent months, Tims China has collaborated with Tencent\u2019s CarbonXmade program and Suzhou Kunshen Biodegradable New Material Co., Ltd. to develop the straw.<\/p>\n<p>The straw is produced using Carbon Capture Utilization (CCU) technology, which captures industrial CO\u2082 emissions and converts them into PPC polyols. After chemical modification, these are processed into PPC-TPU, a CO\u2082-based biodegradable material. The material is then pelletized and formed\u2014through heating, precision extrusion, and cooling\u2014into straws that meet uniform product standards, including Chinese regulatory requirements.<\/p>\n<p>Importantly, the straws have the same tactile feel as traditional PLA straws and are biodegradable. Certification by global testing provider Soci\u00e9t\u00e9 G\u00e9n\u00e9rale de Surveillance (SGS) shows that every 100 straws contain 3.185 grams of captured and stored CO\u2082\u2014turning what was once a climate burden into material with an improved life-cycle performance.<\/p>\n<h3>A low-carbon fashion showcase<\/h3>\n<p>The launch event took the form of a \u201clow-carbon fashion show,\u201d featuring designs created by students and faculty from the Sichuan Fine Arts Institute using the novel straws.<\/p>\n<p>The pieces incorporated coffee-inspired brown tones and took cues from flowing dance costumes, using bold fan-shaped structures and abstract geometric elements to express movement. Matching accessories\u2014such as crowns, brooches, chokers, and handbags\u2014also used the straw as a central design feature, demonstrating sustainability through creativity.<\/p>\n<figure id=\"attachment_203989\" aria-describedby=\"caption-attachment-203989\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-203989 size-full\" src=\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2025\/12\/Tim-Hortons-low-carbon-fashion.jpg\" alt=\"\" width=\"640\" height=\"316\" srcset=\"https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2025\/12\/Tim-Hortons-low-carbon-fashion.jpg 640w, https:\/\/www.comunicaffe.com\/wp-content\/uploads\/2025\/12\/Tim-Hortons-low-carbon-fashion-300x148.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-203989\" class=\"wp-caption-text\">Low-Carbon Fashion Showcase (photo provided)<\/figcaption><\/figure>\n<p>Unusually, the models were not dressed by professionals but by team members directly involved in the straw\u2019s development, including engineers from the production line and Tims store workers. Their participation added originality and made them effective ambassadors for the product.<\/p>\n<h3>Ongoing commitment to sustainability<\/h3>\n<p>Tims China continues to proactively pursue its sustainability goals. Following the launch of its \u201cBring Your Own Cup \u2014 Save RMB 8\u201d initiative, the introduction of the carbon-captured straw marks another step forward toward a more sustainable future.<\/p>\n<p>The company has also opened a \u201cGreen Innovation Lab Store\u201d in Shenzhen, centered around the concept of coffee-ground recycling. The store uses composite boards made from coffee grounds and straw fibers throughout its seating, wall d\u00e9cor, condiment stations, and booth areas\u2014making circular design a visible part of the retail experience.<\/p>\n<p>Globally, Tim Hortons promotes responsible sourcing through its \u201cCoffee for Communities\u201d program, which provides training and support to coffee farmers to improve livelihoods, enhance sustainability, and elevate coffee quality. By 2023, the program had provided direct support to more than 18,000 farmers (<a href=\"https:\/\/www.rbi.com\/sustainability\/planet\/responsible-sourcing\/coffee\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.rbi.com\/sustainability\/planet\/responsible-sourcing\/coffee\/<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEIJING, China \u2013 TH International Limited, the exclusive operator of Tim Hortons coffee shops in China (\u201cTims China\u201d ), have announced the launch of an innovative eco-friendly straw developed together with Tencent\u2019s CarbonXmade program. The product made its debut at the 2025 Sustainable Social Value Innovation Summit (\u201cS Summit\u201d) in Beijing. Starting today, the new [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":203990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107628,8169,8134],"tags":[5609],"class_list":{"0":"post-203988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-coffee-chains","8":"category-lifestyle","9":"category-sustainability","10":"tag-tim-hortons"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tims China, CarbonXmade launch straw made with captured CO\u2082<\/title>\n<meta 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